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subject:"United States"
~subject:"Advertising"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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United States
Advertising
Werbewirkung
Direct marketing
545
Direktmarketing
542
Consumer behaviour
138
Konsumentenverhalten
138
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
107
Werbung
97
USA
79
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56
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56
Beziehungsmarketing
54
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54
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52
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Marketingmanagement
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Theorie
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Germany
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direct marketing
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196
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190
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6
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Huh, Jisu
5
Aikin, Kathryn J.
4
Fogel, Joshua
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Sullivan, Helen W.
4
Betts, Kevin R.
3
Mackert, Michael
3
Perri, Matthew
3
Albers, Sönke
2
Ball, Jennifer Gerard
2
Berndt, Ernst R.
2
Bhutada, Nilesh
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Boudewyns, Vanessa
2
Eastin, Matthew S.
2
Esteban, Lola
2
Goldsmith, Ronald E.
2
Good, Megan C.
2
Hernández-García, José M.
2
Joseph, Mathew
2
Ju, Ilwoo
2
Koku, Paul Sergius
2
Kolsarici, Ceren
2
Lee-Wingate, Sooyeon Nikki
2
Limbu, Yam B.
2
McFadden, Dawn Thilmany
2
Morimoto, Mariko
2
Myers, Susan D.
2
Rametsteiner, Harald
2
Reid, Leonard N.
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Stafford, Marla Royne
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Williams, Pamela A.
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Willis, Erin
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Xie, Ying
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1
Ahn, Ho-Young Anthony
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
MacLean Center for Clinical Medical Ethics
1
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Health marketing quarterly
32
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of advertising research
4
Journal of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Direct marketing : an international journal
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of global marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of law & economics
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
American journal of agricultural economics
2
Electronic commerce research and applications
2
European journal of operational research : EJOR
2
Information economics and policy : IEP
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business & economics research
2
Journal of business ethics : JOBE
2
Journal of public policy & marketing
2
Journal of retailing
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
The journal of industrial economics
2
The marketing review
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agricultural and resource economics review : ARER
1
Akron business and economic review
1
Applied economics
1
Cogent business & management
1
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ECONIS (ZBW)
196
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196
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1
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
2
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
3
Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
4
The expansion of varieties in the new age of advertising
Baslandze, Salome
;
Greenwood, Jeremy
;
Marto, Ricardo
; …
- In:
Review of economic dynamics
50
(
2023
),
pp. 171-210
Persistent link: https://www.econbiz.de/10014555926
Saved in:
5
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
6
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
7
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
8
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
9
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
10
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
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