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subject:"United States"
~subject:"Beziehungsmarketing"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
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Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Praxishandbuch Change-Management : Einsatzfelder, Grenzen und Chancen
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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ROI in action casebook
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Retailing in the 21st century : current and future trends
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Unternehmen im Agrarbereich vor neuen Herausforderungen : 45. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 05. bis 07. Oktober 2005 in Göttingen
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ECONIS (ZBW)
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
Saved in:
4
Are you really influencing your customers? : a black-friday analysis
Delcea, Camelia
;
Ioanas, Elsabeta
;
Paun, Ramona
- In:
Empirical studies on economics of innovation, public …
,
(pp. 225-240)
.
2017
Persistent link: https://www.econbiz.de/10011655121
Saved in:
5
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
6
Product Distribution and Promotion: An Analytical Marketing Perspective
Ingene, Charles
;
Zhang, Xubing
- In:
The Oxford handbook of managerial economics
.
2013
Persistent link: https://www.econbiz.de/10012881407
Saved in:
7
A promoting procedure for increasing sales in a small pet store
Milligan, Jacqueline
;
Hantula, Donald A.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 89-96)
.
2013
Persistent link: https://www.econbiz.de/10009740425
Saved in:
8
Sales promotion : from a company resource to a customer resource
Odou, Philippe
;
Djelassi, Souad
;
Collin-Lachaud, Isabelle
- In:
Marketing management : a cultural perspective
,
(pp. 349-362)
.
2012
Persistent link: https://www.econbiz.de/10009508083
Saved in:
9
Die Bindungswirkung von Statusprogrammen
Zimmermann, Jens
- In:
Beiträge zur Dienstleistungsmarketing-Forschung : …
,
(pp. 199-219)
.
2011
Persistent link: https://www.econbiz.de/10009307368
Saved in:
10
Welche Weine braucht die Gastronomie?
Ernest-Hahn, Sabine
- In:
Weinmarketing : Kundenwünsche erforschen, Zielgruppen …
,
(pp. 339-350)
.
2011
Persistent link: https://www.econbiz.de/10008758693
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