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subject:"United States"
~subject:"Marketingmanagement"
~subject:"Theory"
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Search: subject_exact:"Merchandising"
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United States
Marketingmanagement
Theory
Sales promotion
1,932
Verkaufsförderung
1,932
Consumer behaviour
844
Konsumentenverhalten
840
Preismanagement
318
Pricing strategy
318
Einzelhandel
292
Retail trade
287
Theorie
204
Advertising effects
175
Werbewirkung
175
Marketing management
169
Beziehungsmarketing
157
Relationship marketing
157
USA
155
Advertising
141
Werbung
141
Merchandising
134
Deutschland
129
Brand management
126
Markenführung
126
Germany
125
Online retailing
121
Online-Handel
121
Online-Marketing
117
Internet marketing
116
Verkauf
116
Selling
113
Marketing
111
Rabatt
104
Rebate
103
Salespeople
96
Verkaufspersonal
96
Ladengestaltung
84
Store design
84
Low-cost strategy
77
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77
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20
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20
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Language
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English
437
German
34
Author
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Kind, Hans Jarle
7
Foros, Øystein
6
Kaiser, Harry M.
6
Gómez, Miguel I.
5
Heerde, Harald J. van
5
Jain, Amit
5
Malik, Garima
5
Malshe, Avinash
5
Ailawadi, Kusum L.
4
Johnston, Mark W.
4
Marshall, Greg W.
4
Neslin, Scott A.
4
Richards, Timothy J.
4
Rudanko, Leena
4
Sinitsyn, Maxim
4
Zettelmeyer, Florian
4
Busse, Meghan R.
3
Gedenk, Karen
3
Gourio, Francois
3
Johnson, Jeff S.
3
Kleinaltenkamp, Michael
3
Lutzky, Christian
3
Moon, Sangkil
3
Perakis, Georgia
3
Talukdar, Debabrata
3
Vikander, Nick
3
Villas-Boas, Sofia
3
Wiebach, Nicole
3
Wierenga, Berend
3
Agrawal, Anil Kumar
2
Alston, Julian Mark
2
Amir, On
2
Avdulaj, Jonida
2
Aydinli, Aylin
2
Baehre, Sven
2
Berck, Peter
2
Bertini, Marco
2
Brown, Jennifer
2
Brown, Mark G.
2
Capriello, Antonella
2
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American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Econometrisch Instituut <Rotterdam>
1
Europäischer Wirtschafts- und Sozialausschuss
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration
1
National Bureau of Economic Research
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Published in...
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Journal of business research : JBR
13
Journal of promotion management : JPM
13
Journal of marketing research : JMR
10
Journal of retailing and consumer services
9
Journal of retailing
8
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
Quantitative marketing and economics : QME
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
Journal of marketing
5
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Journal of the Operational Research Society : OR
4
The journal of personal selling & sales management : JPSSM
4
Agricultural and resource economics review : ARER
3
Company and customer relations
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of industrial organization
3
International journal of production economics
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Report / Marketing Science Institute
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo working papers
2
CUDARE working paper series
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
ERIM report series research in management
2
European journal of marketing : EJM
2
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Source
All
ECONIS (ZBW)
470
USB Cologne (EcoSocSci)
1
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81
Case analysis II : sales promotion planning @ TML
Dhall, Punyaslok
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 238-241
Persistent link: https://www.econbiz.de/10012229820
Saved in:
82
Case analysis III : sales promotion planning TML
Arakal, Jeevan J.
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 242-245
Persistent link: https://www.econbiz.de/10012229822
Saved in:
83
Evaluating horizontal mergers in the presence of price promotions
Sinitsyn, Maxim
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10012230256
Saved in:
84
Short-term impact of item-based loyalty program on customer purchase behaviors
Wu, Bo
;
Sun, Yi
;
Yada, Katsutoshi
- In:
The review of socionetwork strategies
14
(
2020
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10012306090
Saved in:
85
A comparative analysis of marketing promotions and implications for data analytics
Khouja, Moutaz
;
Subramaniam, Chandra
;
Vasudev, Vinay
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 151-174
Persistent link: https://www.econbiz.de/10012288656
Saved in:
86
Sales and distribution management for organizational growth
Choudhury, Rahul
-
2020
"This book examines the aspects of forward supply chain, i.e. sales as well as distribution or channel management. It discusses the management of a sales force and how to get the maximum benefit out of a team"--
Persistent link: https://www.econbiz.de/10012015996
Saved in:
87
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
88
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
Saved in:
89
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
90
Estimating cannibalizing effects of sales promotions : the impact of price cuts and store type
McColl, Rod
;
MacGilchrist, Renaud
;
Rafiq, Shuddhasattwa
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171909
Saved in:
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