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subject:"United States"
~subject:"Salespeople"
~subject:"Theorie"
~subject:"Werbung"
~type_genre:"Article in journal"
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United States
Salespeople
Theorie
Werbung
Sales promotion
1,186
Verkaufsförderung
1,186
Konsumentenverhalten
638
Consumer behaviour
637
Preismanagement
245
Pricing strategy
245
Einzelhandel
202
Retail trade
202
Advertising effects
122
Werbewirkung
122
Marketing management
112
Marketingmanagement
111
Theory
104
Online retailing
102
Online-Handel
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100
Beziehungsmarketing
93
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93
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91
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87
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87
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87
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87
Rabatt
85
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85
Ladengestaltung
64
Store design
64
Low-cost strategy
63
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63
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60
Kundenbindungsprogramm
59
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59
Verkauf
59
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56
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53
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53
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Jain, Amit
7
Malik, Garima
7
Gómez, Miguel I.
5
Ailawadi, Kusum L.
4
Malshe, Avinash
4
Neslin, Scott A.
4
Richards, Timothy J.
4
Bogomolova, Svetlana
3
Honeycutt, Earl D.
3
Johnson, Jeff S.
3
Kaiser, Harry M.
3
Mantrala, Murali K.
3
Sinitsyn, Maxim
3
Sridhar, Shrihari
3
Talukdar, Debabrata
3
Agrawal, Anil Kumar
2
Alavi, Sascha
2
Albers, Sönke
2
Aydinli, Aylin
2
Bertini, Marco
2
Brown, Mark G.
2
Busse, Meghan R.
2
Cheng, T. C. E.
2
Choi, Sungchul
2
Cohen, Justin
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Cohen-Hillel, Tamar
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Corsi, Armando
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Delgado-Ballester, Elena
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Fildes, Robert
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Foros, Øystein
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Friend, Scott B.
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Gauri, Dinesh K.
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Gierl, Heribert
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Gupta, Amit Ambar
2
Gupta, Anshu
2
Gázquez-Abad, Juan Carlos
2
Habel, Johannes
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Hing, Nerilee
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Journal of business research : JBR
15
Journal of retailing and consumer services
15
Journal of promotion management : JPM
11
Journal of retailing
11
Journal of marketing research : JMR
10
Journal of marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
European journal of operational research : EJOR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of economic issues : IJEI
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing communications
5
Journal of the Operational Research Society : OR
5
The journal of personal selling & sales management : JPSSM
5
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Quantitative marketing and economics : QME
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Agricultural and resource economics review : ARER
3
International journal of industrial organization
3
International journal of production economics
3
International journal of sport management and marketing : IJSMM
3
Omega : the international journal of management science
3
The journal of business & industrial marketing
3
Vision : the journal of business perspective
3
Agribusiness : an internat. journal
2
Health care management science
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of logistics : research and applications
2
Journal of Islamic marketing : JIMA
2
Journal of business-to-business marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
319
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61
Anything you can imagine is possible : how imagining can overcome visceral drive states elicited in promotional advertising
Cowan, Kirsten
- In:
Journal of business research : JBR
120
(
2020
),
pp. 529-538
Persistent link: https://www.econbiz.de/10012417161
Saved in:
62
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
63
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
64
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
65
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
66
Case analysis I : sales promotion planning TML
Basu, Anirban
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 233-237
Persistent link: https://www.econbiz.de/10012229818
Saved in:
67
Case analysis II : sales promotion planning @ TML
Dhall, Punyaslok
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 238-241
Persistent link: https://www.econbiz.de/10012229820
Saved in:
68
Case analysis III : sales promotion planning TML
Arakal, Jeevan J.
- In:
Vision : the journal of business perspective
24
(
2020
)
2
,
pp. 242-245
Persistent link: https://www.econbiz.de/10012229822
Saved in:
69
Evaluating horizontal mergers in the presence of price promotions
Sinitsyn, Maxim
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10012230256
Saved in:
70
A comparative analysis of marketing promotions and implications for data analytics
Khouja, Moutaz
;
Subramaniam, Chandra
;
Vasudev, Vinay
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 151-174
Persistent link: https://www.econbiz.de/10012288656
Saved in:
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