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subject:"United States"
~subject:"Service quality"
~type_genre:"Article in journal"
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Search: subject_exact:"Event management"
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United States
Service quality
Event marketing
500
Event-Marketing
499
Consumer behaviour
195
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195
Sport event
141
Sportveranstaltung
141
Big event
114
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Tourismus
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Relationship marketing
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Destination management
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Destinationsmanagement
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Li, Mimi
2
Shobeiri, Saeed
2
Wu, Hung-Che
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Akel, Gökhan
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Alexandris, Kostantinos
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International journal of sport management and marketing : IJSMM
6
Journal of travel and tourism marketing
5
International journal of hospitality management
4
International journal of contemporary hospitality management
3
International journal of event and festival management
3
Journal of advertising research
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The service industries journal
2
Tourism and hospitality research : THR
2
Applied financial economics letters
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Global journal of business research : GJBR
1
International journal of arts management
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of sports marketing & sponsorship
1
Journal of business economics and management
1
Journal of economics and business research
1
Journal of financial econometrics : official journal of the Society for Financial Econometrics
1
Journal of food products marketing
1
Journal of hospitality and tourism insights
1
Journal of management inquiry
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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71
Measuring event risk
Nyberg, Peter
;
Wilhelmsson, Anders
- In:
Journal of financial econometrics : official journal of …
7
(
2009
)
3
,
pp. 265-287
Persistent link: https://www.econbiz.de/10003884188
Saved in:
72
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
73
ADVENTUREQUAL : an extension of the SERVQUAL conceptual gap model in young people's outdoor adventure
Donne, Keith
- In:
International journal of sport management and marketing …
6
(
2009
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10003920287
Saved in:
74
Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants
Wu, Cedric Hsi-jui
;
Liang, Rong-da
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10003875816
Saved in:
75
The role of price tiers in advance purchasing of event tickets
Moe, Wendy W.
;
Fader, Peter
- In:
Journal of service research : JSR
12
(
2009/10
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10003878842
Saved in:
76
Benefit segmentation of visitors to a rural community-based festival
Li, Mimi
;
Huang, Zhuowei
;
Cai, Liping A.
- In:
Journal of travel and tourism marketing
26
(
2009
)
5/6
,
pp. 585-598
Persistent link: https://www.econbiz.de/10003891988
Saved in:
77
Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
Saved in:
78
Applying event study analysis to assess the impact of marketing communication strategies : the case of sponsorship
Tsiotsou, Rodoula
;
Lalountas, Dionysis Antonios
- In:
Applied financial economics letters
1
(
2005
)
4
,
pp. 259-262
Persistent link: https://www.econbiz.de/10003016833
Saved in:
79
Emotionale Erlebniswerte als Dimensionen der Dienstleistungsqualität : eine Erweiterung klassischer Qualitätskonstrukte am Beispiel von Freizeitdienstleistungen
Benkenstein, Martin
;
Forberger, Dirk
- In:
Die Unternehmung : Swiss journal of business research …
54
(
2000
)
4
,
pp. 309-324
Persistent link: https://www.econbiz.de/10001523163
Saved in:
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