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subject:"United States"
~subject:"Unternehmenserfolg"
~type_genre:"Handbuch"
~type_genre:"Sammelwerk"
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United States
Unternehmenserfolg
Marketingmanagement
708
Marketing management
677
Marketing
226
Deutschland
155
Germany
154
Theorie
108
Theory
108
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80
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80
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72
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72
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62
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59
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57
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55
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48
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46
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43
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43
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43
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42
Lieferantenmanagement
42
Markenführung
42
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42
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41
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40
Öffentlichkeitsarbeit
40
Innovationsmanagement
38
Strategic management
38
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37
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37
Innovation management
36
International marketing
35
Internationales Marketing
35
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35
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32
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2
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1
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American Marketing Association
7
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1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
European Society for Opinion and Marketing Research
1
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1
RWTH Aachen
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Workshop on Historical Research in Marketing <2, 1985, East Lansing, Mich.>
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International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Psychology & marketing
3
International journal of trade and global markets
2
International marketing review
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of strategic marketing
2
Proceedings series / American Marketing Association
2
The journal of business & industrial marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMED) book series
1
Advertising and consumer psychology
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Australasian marketing journal
1
Critical explorations
1
Edition Wissenschaft - Apprimus
1
Edward Elgar E-Book Archive
1
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1
EuroMed journal of business
1
European journal of marketing : EJM
1
Financial series
1
Global business review
1
HBR case studies series
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Harvard business review case studies
1
Ideas with impact
1
Integrated marketing communication
1
International journal of business and globalisation : IJBG
1
International journal of electronic customer relationship management : IJECRM
1
International series in quantitative marketing
1
Journal / The Capco Institute : journal of financial transformation
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of financial services marketing : JFSM
1
Journal of international marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Legends in marketing
1
Legends in strategic marketing
1
MASB
1
Marketing knowledge series
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ECONIS (ZBW)
71
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21
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71
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21
Special Issue: Interdisciplinary Research on International Market Strategies and Performance
Fung, Michael Ka-yiu
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011346753
Saved in:
22
Digital communications in industrail marketing
Karjaluoto, Heikki
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011382371
Saved in:
23
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
24
Special issue: Marketing the arts
Colbert, François
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010399731
Saved in:
25
Special issue:Focus on digital marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 288-351
Persistent link: https://www.econbiz.de/10010385977
Saved in:
26
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
27
Diversity in advertising : broadening the scope of research directions
Williams, Jerome D.
(
contributor
)
-
2014
-
First issued in paperback
Persistent link: https://www.econbiz.de/10010414491
Saved in:
28
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Ding, Min
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010353370
Saved in:
29
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
30
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
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