//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~subject:"Unternehmenserfolg"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
United States
Unternehmenserfolg
Marketingmanagement
1,623
Marketing management
1,588
Theorie
343
Theory
343
Deutschland
327
Germany
324
Marketing
308
Consumer behaviour
190
Konsumentenverhalten
190
Beziehungsmarketing
141
Relationship marketing
141
USA
130
Strategisches Management
98
Marktforschung
85
Market research
82
Werbung
77
Marketingtheorie
74
Brand management
73
Markenführung
73
Marketing theory
73
Advertising
70
Innovation
69
Innovationsmanagement
67
Welt
66
World
66
Innovation management
65
Strategic management
65
International marketing
63
Internationales Marketing
63
Management
63
Public relations
62
Öffentlichkeitsarbeit
61
Lieferantenmanagement
60
Supplier relationship management
60
Online-Marketing
56
Wettbewerbsstrategie
51
Internet marketing
50
KMU
47
SME
47
more ...
less ...
Online availability
All
Free
22
Undetermined
3
Type of publication
All
Book / Working Paper
142
Article
6
Journal
1
Type of publication (narrower categories)
All
Non-commercial literature
Sammelwerk
Article in journal
1,418
Aufsatz in Zeitschrift
1,418
Aufsatz im Buch
187
Book section
187
Graue Literatur
87
Collection of articles of several authors
68
Arbeitspapier
58
Working Paper
58
Lehrbuch
49
Hochschulschrift
48
Case study
47
Fallstudie
47
Textbook
43
Thesis
40
Reprint
22
Glossar enthalten
18
Glossary included
18
Konferenzschrift
16
Ratgeber
15
Guidebook
14
Aufsatzsammlung
13
Conference proceedings
13
Bibliografie enthalten
9
Bibliography included
9
Fallstudiensammlung
9
Collection of articles written by one author
6
Conference paper
6
Konferenzbeitrag
6
Sammlung
6
Bibliografie
4
Handbook
4
Handbuch
4
Amtsdruckschrift
3
CD-ROM, DVD
3
Company information
3
Firmeninformation
3
Government document
3
Einführung
2
more ...
less ...
Language
All
English
133
German
13
French
1
Croatian
1
Russian
1
Slovenian
1
Author
All
Kaiser, Harry M.
8
Anderson, Kym
3
Damania, Richard
3
Fritz, Wolfgang
3
Gupta, Sunil
3
Jackson, Lee Ann
3
Bresnahan, Timothy F.
2
Day, George S.
2
Forker, Olan D.
2
Fung, Michael Ka-yiu
2
Ganesan, Shankar
2
Harker, Michael
2
Knittel, Christopher R.
2
Mela, Carl F.
2
Melanthiou, Yioula
2
Rüdiger, Mathias
2
Sheth, Jagdish N.
2
Stango, Victor
2
Stern, Scott
2
Trajtenberg, Manuel
2
Workman, John P.
2
Anttila, Mai
1
Ashill, Nicholas
1
Balazs, Anne L.
1
Bauer, Hans H.
1
Bech-Larsen, Tino
1
Becker, Christian
1
Bettels, Jannick
1
Brady, Michael K.
1
Buell, Victor P.
1
Cavaliere, Alberto
1
Chakraborty, Atreya
1
Chandon, Pierre
1
Chaudhuri, Himadri Roy
1
Chhabra, Surjit S.
1
Chung, Chanjin
1
Chung, Doug J.
1
Coates, Nigel
1
Colbert, François
1
Compaine, Benjamin
1
more ...
less ...
Institution
All
American Marketing Association
7
Cornell University / Department of Agricultural Economics
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
RWTH Aachen
2
USA / General Accounting Office
2
Academy of Marketing
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
European Society for Opinion and Marketing Research
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Inter-American Development Bank
1
Melbourne Business School
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
Renessans Kapital <Moskau>
1
United States Trademark Association
1
Univerza v Mariboru / Ekonomsko-Poslovna Fakulteta
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Workshop on Historical Research in Marketing <2, 1985, East Lansing, Mich.>
1
Öko-Institut
1
more ...
less ...
Published in...
All
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Working paper / National Bureau of Economic Research, Inc.
6
International journal of technology marketing : IJTMkt
4
Working papers / Harvard Business School, Division of Research
4
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Psychology & marketing
3
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
3
Faculty & research / Insead : working paper series
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of trade and global markets
2
International marketing review
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of strategic marketing
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Proceedings series / American Marketing Association
2
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
2
The journal of business & industrial marketing
2
Työpapereita / F
2
Working paper / The Food Industry Center, University of Minnesota
2
AEM research bulletin
1
Advances in marketing, customer relationship management, and e-services (AMCRMED) book series
1
Advertising and consumer psychology
1
Apprimus Edition Wissenschaft
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Australasian marketing journal
1
BLM-Schriftenreihe
1
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
1
Conference paper series
1
Critical explorations
1
DEM working paper series
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Centre for International Economic Studies, University of Adelaide
1
Discussion paper / LSE Financial Markets Group
1
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Edition Wissenschaft - Apprimus
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
more ...
less ...
Source
All
ECONIS (ZBW)
149
Showing
41
-
50
of
149
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Ding, Min
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010353370
Saved in:
42
Special issue:Focus on digital marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 288-351
Persistent link: https://www.econbiz.de/10010385977
Saved in:
43
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
44
Special issue: Marketing the arts
Colbert, François
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010399731
Saved in:
45
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
46
Diversity in advertising : broadening the scope of research directions
Williams, Jerome D.
(
contributor
)
-
2014
-
First issued in paperback
Persistent link: https://www.econbiz.de/10010414491
Saved in:
47
The Trademark reporter
United States Trademark Association
-
1911-2013: New York, NY : [Verlag nicht ermittelbar]
-
1.1911 - 103.2013,5
Persistent link: https://www.econbiz.de/10000462614
Saved in:
48
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
49
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
50
Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew
;
Lillard, Dean R.
-
2013
Persistent link: https://www.econbiz.de/10009788140
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->