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subject:"United States"
~subject:"Unternehmensgründung"
~subject:"Website"
~type_genre:"Bibliografie enthalten"
~type_genre:"Book section"
~type_genre:"Handbook"
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United States
Unternehmensgründung
Website
Online-Marketing
1,374
Internet marketing
1,367
Social Web
465
Social web
465
Consumer behaviour
189
Konsumentenverhalten
189
Marketing management
158
Marketingmanagement
158
Electronic Commerce
145
E-commerce
140
Brand management
128
Markenführung
128
Advertising effects
116
Werbewirkung
116
Beziehungsmarketing
113
Relationship marketing
113
Deutschland
109
Germany
109
Online retailing
98
Online-Handel
98
Internet
84
Search engine
81
Suchmaschine
81
Advertising
80
Werbung
79
Viral marketing
76
Virales Marketing
76
USA
60
Digitalisierung
55
Digitization
54
Theorie
54
Theory
54
Marketing
47
Target group
47
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47
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46
Kundenintegration
46
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42
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117
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8
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947
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947
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117
Graue Literatur
46
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46
Ratgeber
42
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41
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41
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41
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31
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31
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22
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22
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18
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11
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English
104
German
21
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Aden, Timo
2
Schwarz, Torsten
2
Aakash, Aakash
1
Abida, Fatma Choura
1
Acuti, Diletta
1
Adamietz, Johannes
1
Adeola, Ogechi
1
Aedo, Ignacio
1
Agarwal, Vernika
1
Aggarwal, Anu Gupta
1
Aggarwal, Sugandha
1
Agnoli, Lara
1
Ahuja, Vandana
1
Aiello, Gaetano
1
Althoff, Klaus-Dieter
1
Altinirmak, Serpil
1
Angeli, Susanne
1
Anshu, Kumari
1
Asencio, Hugo
1
Atherton, Andy
1
Auinger, Andreas
1
Avornyo, Frederick
1
Baeza-Yates, Ricardo
1
Ball, Jennifer G.
1
Bandinelli, Romeo
1
Bandyopadhyay, Subir
1
Banet-Weiser, Sarah
1
Bathla, Devesh
1
Baykal, Mehmet
1
Begalli, Diego
1
Ben Saad, Sihem
1
Ben Yahia, Ali
1
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1
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1
Berg, Scott
1
Bernecker, Michael
1
Bhatia, Harpreet Singh
1
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1
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1
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1
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Rheinwerk Verlag
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Internet advertising : theory and research
6
Cases on strategic social media utilization in the nonprofit sector
5
The Routledge companion to advertising and promotional culture
4
Advertising, promotion, and new media
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
3
Bridging the gap between advertising academia and practice
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Crowdfunding : the corporate era
2
E-collaboration in modern organizations : initiating and managing distributed projects
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
Global Trends in Technology Startup Project Development and Management : From Innovation to Startup Creation
2
Interdisciplinary management research XVI ; 1
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Successful social media and ecommerce strategies in the wine industry
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advanced digital marketing strategies in a data-driven era
1
Advances in busines strategy and competitive advantage (ABSCA) book series
1
Advances in electronic marketing
1
Advertising worldwide : advertising conditions in selected countries
1
Application of gaming in new media marketing
1
Branding and sustainable competitive advantage : building virtual presence
1
Breaking new ground in theory and practice
1
Business information technology management : alternative and adaptive futures
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Case study and review
1
Cases on the resurgence of emerging businesses
1
Challenges and opportunities for SMEs in industry 4.0
1
Computer-mediated marketing strategies : social media and online brand communities
1
Conference proceedings trends in business communication 2016
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 1
1
Cultural and technological influences on global business
1
Cutting edge international research
1
Decision support for global enterprises
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Digital transformation in business and society : theory and cases
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
E-business applications for product development and competitive growth : emerging technologies
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
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ECONIS (ZBW)
125
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1
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
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2
Exploring the effects of Instagram and firm website on corporate performance : a case study of cosmetics firm
Tajdini, Javad
;
Tajeddini, Omid
- In:
Global Trends in Technology Startup Project Development …
,
(pp. 143-153)
.
2023
Persistent link: https://www.econbiz.de/10014429455
Saved in:
3
Social media challenges encountered by business ventures
Parashar, Archana
- In:
Global Trends in Technology Startup Project Development …
,
(pp. 171-183)
.
2023
Persistent link: https://www.econbiz.de/10014429458
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4
Simple Kaur : the growth of start-ups through the adoption of sustainable fashion, technological innovation, and social media marketing
Sidhu, Navpreet Kaur
;
Bathla, Devesh
;
Sharma, Sandhir
; …
- In:
Cases on the resurgence of emerging businesses
,
(pp. 47-60)
.
2023
Persistent link: https://www.econbiz.de/10014318621
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5
Price comparison websites
Laffe, Desmond
- In:
The SAGE handbook of digital marketing
,
(pp. 198-212)
.
2022
Persistent link: https://www.econbiz.de/10013367082
Saved in:
6
Website-centric shopping experience
Míková, Ladislava
;
Suková, Lenka
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 57-86)
.
2022
Persistent link: https://www.econbiz.de/10013343549
Saved in:
7
Digital CSR communication of Welsh companies
Conte, Francesca
;
Deacon, Jonathan H.
;
Siano, Alfonso
- In:
Key challenges and opportunities for quality, …
,
(pp. 353-375)
.
2021
Persistent link: https://www.econbiz.de/10012506190
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8
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
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9
Confirming digital marketing model innovation design : SEM in post-COVID social impact startups, Mexico
Mejía-Trejo, Juan
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 158-171)
.
2021
Persistent link: https://www.econbiz.de/10012621978
Saved in:
10
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
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