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subject:"Unternehmenserfolg"
type_genre:"Graue Literatur"
~person:"Laukkanen, Tommi"
~subject:"Unternehmenswachstum"
~subject:"World"
~type_genre:"Article in journal"
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Search: subject_exact:"Small and medium-sized enterprises"
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Unternehmenserfolg
Unternehmenswachstum
World
KMU
11
SME
11
Marketing management
9
Marketingmanagement
9
Brand management
8
Markenführung
8
Firm performance
7
Beziehungsmarketing
4
Brand orientation
4
Firm growth
4
Relationship marketing
4
Brand image
3
Business growth
3
Markenimage
3
Performance measurement
3
Performance-Messung
3
SMEs
3
brand orientation
3
brand performance
3
Brand performance
2
Consumer behaviour
2
Erfolgsfaktor
2
Finland
2
Finnland
2
Konsumentenverhalten
2
Market orientation
2
Strategic management
2
Strategisches Management
2
Success factor
2
moderation
2
B-to-B-Marketing
1
B2B SME
1
Brand
1
Brand identity
1
Business performance
1
Business start-up
1
Business-to-business marketing
1
Cluster analysis
1
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Article
8
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Graue Literatur
Article in journal
Aufsatz in Zeitschrift
8
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English
8
Author
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Laukkanen, Tommi
Kraus, Sascha
20
Demirgüç-Kunt, Asli
16
Serrasqueiro, Zélia
15
Adomako, Samuel
14
Beck, Thorsten
14
Thurasamy Ramayah
14
Karlan, Dean
13
Reid, Gavin C.
13
Agyapong, Ahmed
12
Earle, John S.
11
Henrekson, Magnus
11
Brown, J. David
10
Franco, Mário
10
Garcia Pérez de Lema, Domingo
10
Nunes, Paulo Maçãs
10
Saunila, Minna
10
Torkkeli, Lasse
10
Dana, Leo Paul
9
Löfsten, Hans
9
McDowell, William C.
9
Ongena, Steven
9
Tsuruta, Daisuke
9
Etemad, Hamid
8
Hart, Mark
8
Hillemane, Bala Subrahmanya Mungila
8
Isaksson, Anders
8
Iturralde, Txomin
8
Jeen Wei Ong
8
Lu, Liping
8
Maseda, Amaia
8
Puumalainen, Kaisu
8
Saint Pierre, Josée
8
Srhoj, Stjepan
8
Yazdanfar, Darush
8
Öhman, Peter
8
Al-Mamun, Abdullah
7
Audretsch, David B.
7
Del Giudice, Manlio
7
Hughes, Joseph P.
7
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International marketing review
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Journal of small business and enterprise development
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
3
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
4
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
5
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
6
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen, Helen
;
Párdányi, Szandra
;
Tuominen, Sasu
; …
- In:
Journal of small business and enterprise development
21
(
2014
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10010388595
Saved in:
7
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
8
The effect of strategic orientations on business performance in SMEs : a multigroup analysis comparing Hungary and Finland
Laukkanen, Tommi
;
Nagy, Gábor
;
Hirvonen, Saku
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 510-535
Persistent link: https://www.econbiz.de/10010212408
Saved in:
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