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subject:"Unternehmenserfolg"
~person:"Harris, Michael L."
~person:"Laukkanen, Tommi"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
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Search: subject_exact:"Small and medium-sized enterprises"
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| 6 applied filters
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Subject
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Unternehmenserfolg
KMU
20
SME
20
Firm performance
13
Marketing management
9
Marketingmanagement
9
Brand management
8
Markenführung
8
Strategic management
5
Strategisches Management
5
Beziehungsmarketing
4
Brand orientation
4
Firm growth
4
Relationship marketing
4
Unternehmenswachstum
4
Brand image
3
Business growth
3
Business start-up
3
Erfolgsfaktor
3
Lieferantenmanagement
3
Markenimage
3
Performance measurement
3
Performance-Messung
3
SMEs
3
Success factor
3
Supplier relationship management
3
Unternehmensgründung
3
brand orientation
3
brand performance
3
Brand performance
2
Consumer behaviour
2
Entrepreneurship
2
Entrepreneurship approach
2
Finland
2
Finnland
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Market orientation
2
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Online availability
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Undetermined
6
Free
1
Type of publication
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Article
13
Type of publication (narrower categories)
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Article in journal
Aufsatzsammlung
Case study
Aufsatz in Zeitschrift
13
Fallstudie
1
Language
All
English
13
Author
All
Harris, Michael L.
Laukkanen, Tommi
Kraus, Sascha
15
Thurasamy Ramayah
14
Adomako, Samuel
13
Agyapong, Ahmed
12
Franco, Mário
10
Garcia Pérez de Lema, Domingo
10
Löfsten, Hans
9
McDowell, William C.
9
Saunila, Minna
9
Serrasqueiro, Zélia
9
Dana, Leo Paul
8
Iturralde, Txomin
8
Jeen Wei Ong
8
Maseda, Amaia
8
Torkkeli, Lasse
8
Al-Mamun, Abdullah
7
Del Giudice, Manlio
7
Isaksson, Anders
7
Ndubisi, Nelson Oly
7
Parida, Vinit
7
Prabhudesai, Rohit
7
Puumalainen, Kaisu
7
Raymond, Louis
7
Reid, Gavin C.
7
Saint Pierre, Josée
7
Zahoor, Nadia
7
Akomea, Samuel Yaw
6
Anwar, Muhammad
6
Arfan Shahzad
6
Bin Ismail, Hishamuddin
6
Le Thanh Tiep
6
Lussier, Robert N.
6
O'Dwyer, Michele
6
Pett, Timothy L.
6
Reijonen, Helen
6
Scott, Jonathan M.
6
Sok, Phyra
6
Soto-Acosta, Pedro
6
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Published in...
All
Journal of business & entrepreneurship : JBE
3
International marketing review
2
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Journal of small business strategy
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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Source
All
ECONIS (ZBW)
13
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1
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10
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13
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Building small firm performance through intellectual capital development : exploring innovation as the "black box"
McDowell, William C.
;
Peake, Whitney O.
;
Coder, LeAnne
; …
- In:
Journal of business research : JBR
88
(
2018
),
pp. 321-327
Persistent link: https://www.econbiz.de/10011869781
Saved in:
3
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
4
Longevity in small business : the effect of maturity on strategic focus and business performance
McDowell, William C.
;
Harris, Michael L.
;
Geho, Patrick R.
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1904-1908
Persistent link: https://www.econbiz.de/10011451590
Saved in:
5
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
6
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
7
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
8
Analyzing the link between strategy and performance : comparing small business onwers and professional managers
McDowell, William C.
;
Gibson, Shanan G.
;
Aaron, Joshua
; …
- In:
Journal of business & entrepreneurship : JBE
26
(
2014/15
)
2
,
pp. 45-64
Persistent link: https://www.econbiz.de/10010457618
Saved in:
9
The impact of strategic focus and previous business experience on small business performance
Harris, Michael L.
;
Gibson, Shanan G.
;
McDowell, William C.
- In:
Journal of small business strategy
24
(
2014
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10010362549
Saved in:
10
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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