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subject:"Verbraucherverhalten"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online-Marketing"
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Verbraucherverhalten
Markenartikel
Mode
Online-Marketing
Luxury goods
13
Luxusgüter
13
Hotel industry
10
Hotellerie
10
Consumer behaviour
7
Konsumentenverhalten
7
Gastronomie
5
Luxury hotel
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Restaurant industry
5
Beziehungsmarketing
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Brand management
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Markenführung
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Relationship marketing
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Brand
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Arabische Golf-Staaten
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Ammari, Nedra Bahri
1
Ben Khelil, Haykel
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Chtioui, Jinene
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Dieck, M. Claudia tom
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Jung, Timothy
1
Kim, Woo Gon
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Le, Angelina Nhat Hanh
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Mattila, Anna S.
1
Moon, Yun Ji
1
Nguyen Huu Khoi
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International journal of contemporary hospitality management
Journal of business research : JBR
76
Journal of fashion marketing and management
42
The journal of brand management : an international journal
33
Journal of retailing and consumer services
30
Journal of global fashion marketing : JGfM
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
The journal of product & brand management
17
International journal of advertising : the review of marketing communications
11
International journal of retail & distribution management
11
Journal of international consumer marketing
11
SpringerLink / Bücher
10
Psychology & marketing
9
Cogent business & management
7
International marketing review
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection
7
Sustainable Luxury : An International Perspective
7
Asia Pacific journal of marketing and logistics
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Springer eBook Collection / Business and Management
6
Developing successful global strategies for marketing luxury brands
5
International journal of hospitality management
5
International journal of retail and distribution management
5
Journal of strategic marketing
5
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
5
Marketing : ZFP ; journal of research and management
5
Palgrave Advances in Luxury
5
The IUP journal of brand management : IJBRM
5
Young consumers : insight and ideas for responsible marketers
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Business horizons
4
European journal of marketing
4
Global marketing strategies for the promotion of luxury goods
4
International journal of consumer studies
4
Journal of marketing management : MM
4
Palgrave advances in luxury
4
Schriftenreihe Studien zum Konsumentenverhalten
4
Strategic change
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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ECONIS (ZBW)
4
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1
Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Saved in:
2
Hotel guests' social media acceptance in luxury hotels
Dieck, M. Claudia tom
;
Jung, Timothy
;
Kim, Woo Gon
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 530-550
Persistent link: https://www.econbiz.de/10011611288
Saved in:
3
The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
Ammari, Nedra Bahri
;
Van Niekerk, Mathilda
;
Ben Khelil, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
3
,
pp. 559-585
Persistent link: https://www.econbiz.de/10011578149
Saved in:
4
Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
Saved in:
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