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subject:"Verbraucherverhalten"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Beziehungsmarketing"
~subject:"Mode"
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Verbraucherverhalten
Beziehungsmarketing
Mode
Luxury goods
55
Luxusgüter
55
Consumer behaviour
44
Konsumentenverhalten
44
Fashion
35
Brand management
31
Markenführung
31
Brand image
18
Markenimage
18
Brand
15
Markenartikel
14
Luxury
9
Bekleidungsindustrie
7
Clothing industry
7
Gesellschaft
6
Luxury brands
6
Society
6
Textile distribution
6
Textilhandel
6
Internet marketing
5
Luxury fashion
5
Online-Marketing
5
Relationship marketing
5
Social Web
5
Social web
5
Bekleidung
4
Brand loyalty
4
China
4
Clothing
4
Perception
4
Wahrnehmung
4
Brand extension
3
Fashion retailing
3
Lieferkette
3
Markentransfer
3
Personality psychology
3
Persönlichkeitspsychologie
3
Supply chain
3
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Article
34
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3
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Article in journal
37
Aufsatz in Zeitschrift
37
Collection of articles of several authors
3
Sammelwerk
3
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English
37
Author
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Phau, Ian
3
Jain, Sheetal
2
Lee, Yuri
2
Alevizou, Panayiota J.
1
Alexander, Bethan
1
Amatulli, Cesare
1
Behrens, Stefan
1
Brum, Alessandro
1
Cao, Dongmei
1
Carduck, Juliane
1
Castelli, Cecilia
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Choo, Ho Jung
1
Chuah, Joe
1
Contreras, Luis Ortega
1
Danbury, Annie
1
Emmanuel-Stephen, Christiana Mbang
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Fuxman, Leonora
1
Gao, Ling
1
Garg, Ruchi
1
Gbadamosi, Ayantunji
1
Giovannini, Sarah
1
Guido, Gianluigi
1
Hanslin, Kamilla
1
Hennigs, Nadine
1
Henninger, Claudia Elisabeth
1
Hill, Jessica
1
Hsu, Li-Chun
1
Huang, Qiwen
1
Hume, Margee
1
Jeon, Kyung Sook
1
Jung, Hye Jung
1
Kanthavanich, Poramate
1
Karaosman, Hakan
1
Khan, Mohd Naved
1
Khan, Omera
1
Kim, HaeJung
1
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Published in...
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Journal of fashion marketing and management
Journal of business research : JBR
36
Journal of retailing and consumer services
19
Journal of global fashion marketing : JGfM
17
International journal of hospitality management
9
International journal of retail & distribution management
8
The journal of brand management : an international journal
8
Psychology & marketing
6
Sustainable Luxury : An International Perspective
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality marketing & management
5
Journal of international consumer marketing
5
SpringerLink / Bücher
5
The journal of product & brand management
5
Cogent business & management
4
International journal of contemporary hospitality management
4
International journal of retail and distribution management
4
Marketing intelligence & planning
4
Springer eBook Collection
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Asia Pacific journal of marketing and logistics
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Global marketing strategies for the promotion of luxury goods
3
International journal of advertising : the review of marketing communications
3
Journal of Islamic marketing : JIMA
3
Journal of marketing management : MM
3
Schriftenreihe Studien zum Konsumentenverhalten
3
Springer eBook Collection / Business and Management
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Tourism management perspectives : TMP
3
Transportation research / E : an international journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Building consumer-brand relationship in luxury brand management
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Central European business review : CEBR
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Hamburger Schriften zur Marketingforschung
2
International journal of business and globalisation : IJBG
2
International journal of business innovation and research
2
International marketing review
2
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ECONIS (ZBW)
37
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1
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
2
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
3
Antecedents to the conspicuous consumption of luxury fashion brands by middle-income black South Africans
Saruchera, Fanny
;
Mthombeni, Lebohang
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 944-964
Persistent link: https://www.econbiz.de/10014430531
Saved in:
4
Futurizing luxury : an activity-centric model of phygital luxury experiences
Lawry, Charles Aaron
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 397-417
Persistent link: https://www.econbiz.de/10014288966
Saved in:
5
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
6
Hedonism and luxury fashion consumption among Black African women in the UK : an empirical study
Emmanuel-Stephen, Christiana Mbang
;
Gbadamosi, Ayantunji
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012797991
Saved in:
7
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Saved in:
8
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
9
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? : categorisation and empirical examination
Sun, Yan
;
Wang, Rachel
;
Cao, Dongmei
;
Lee, Rouyi
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 603-621
Persistent link: https://www.econbiz.de/10013384571
Saved in:
10
A triple-trickle theory for sustainable fashion adoption : the rise of a luxury trend
Mohr, Iris
;
Fuxman, Leonora
;
Mahmoud, Ali B.
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 640-660
Persistent link: https://www.econbiz.de/10013384577
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