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subject:"Vertriebsweg"
~person:"Ghose, Sanjoy"
~person:"Schögel, Marcus"
~person:"Zielke, Stephan"
~subject:"Assortment"
~subject:"Mobile marketing"
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Vertriebsweg
Assortment
Mobile marketing
Online retailing
17
Online-Handel
17
Distribution channel
11
Consumer behaviour
8
Konsumentenverhalten
8
Einzelhandel
7
Retail trade
7
Beziehungsmarketing
4
E-commerce
4
Electronic Commerce
4
Relationship marketing
4
Customer satisfaction
3
Kundenzufriedenheit
3
Theorie
3
Theory
3
App features
2
Dienstleistungsqualität
2
Imitation strategy
2
Imitationsstrategie
2
Market entry
2
Marketing management
2
Marketingmanagement
2
Markteintritt
2
Mobile Anwendung
2
Mobile Marketing
2
Mobile application
2
Motivation
2
Multichannel strategy
2
Multikanalvertrieb
2
Service quality
2
Textile distribution
2
Textilhandel
2
1995-2002
1
B2B industries
1
Bekleidung
1
Betriebsform
1
Channel competition
1
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5
Free
1
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Article
10
Book / Working Paper
1
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Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
2
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2
Conference paper
1
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1
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1
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1
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Language
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English
8
German
3
Author
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Ghose, Sanjoy
Schögel, Marcus
Zielke, Stephan
Cebollada, Javier
11
Arce-Urriza, Marta
8
Heinemann, Gerrit
8
Gao, Fei
7
Schramm-Klein, Hanna
7
Yan, Ruiliang
7
Verhoef, Peter C.
6
Wagner, Gerhard
6
Chen, Lin
5
Hudetz, Kai
5
Li, Guo
5
Nan, Guofang
5
Ahlert, Dieter
4
Emrich, Oliver
4
Frasquet Deltoro, Marta
4
Fritz, Wolfgang
4
Gallino, Santiago
4
Harris, Patricia
4
Houde, Jean-François
4
Konuş, Umut
4
Kuruzovich, Jason
4
Li, Minqiang
4
Neslin, Scott A.
4
Newberry, Peter
4
Seim, Katja
4
Sethi, Suresh
4
Steinmann, Sascha
4
Trenz, Manuel
4
Acquila-Natale, Emiliano
3
Agarwal, Ritu
3
Anderson, Eric T.
3
Baal, Sebastian van
3
Becker, Jörg
3
Breugelmans, Els
3
Campo, Katia
3
Chen, Ying-Ju
3
Choi, Jeonghye
3
Dall'Olmo Riley, Francesca
3
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Published in...
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
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ECONIS (ZBW)
11
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1
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10
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11
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1
Shopping app features : influencing the download and use intention
Sinemus, Kathrin
;
Zielke, Stephan
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 1015-1038
Persistent link: https://www.econbiz.de/10013398150
Saved in:
2
Shopping app features : their impact on customer satisfaction and loyalty
Sinemus, Kathrin
;
Zielke, Stephan
;
Dobbelstein, Thomas
- In:
The international review of retail, distribution and …
32
(
2022
)
4
,
pp. 423-449
Persistent link: https://www.econbiz.de/10013411673
Saved in:
3
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
4
Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.
;
Zielke, Stephan
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
Saved in:
5
Die Nutzung digitaler Medien zum erfolgreichen Management von Monobrand-Stores als Kernkompetenz in der Luxusmodeindustrie : eine Analyse vor dem Hintergrund des Resource-based Vie...
Tischer, Timo
-
2014
Monobrand-Stores, d.h. einem Unternehmen gehörende eigenständige Läden, die nur Produkte der eigenen Marke verkaufen, sind von zentraler Bedeutung für die Luxusmodeindustrie. Allerdings stehen diese Stores unter Druck, einerseits durch steigende Umsatzanteile des E-Commerce, andererseits...
Persistent link: https://www.econbiz.de/10010441997
Saved in:
6
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
7
Steering customers to the online channel : the influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis
;
Schögel, Marcus
;
Schulten, Matthias …
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 368-379
Persistent link: https://www.econbiz.de/10009541780
Saved in:
8
Forecast information and traditional retailer performance in a dual-channel competitive market
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003909552
Saved in:
9
Population internet penetration rate and channel supply chain players' performances
Yan, Ruiliang
;
Wang, John
;
Ghose, Sanjoy
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 329-347
Persistent link: https://www.econbiz.de/10003896337
Saved in:
10
Online-Distribution als innovativer Absatzkanal
Tomczak, Torsten
;
Schögel, Marcus
;
Birkhofer, Ben
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 219-238)
.
2000
Persistent link: https://www.econbiz.de/10001528580
Saved in:
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