Steering customers to the online channel : the influence of personal relationships, learning investments, and attitude toward the firm
Year of publication: |
2012
|
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Authors: | Herhausen, Dennis ; Schögel, Marcus ; Schulten, Matthias Bernhard |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 3, p. 368-379
|
Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kontingenztheorie | Contingency theory |
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