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subject:"Welt"
~person:"Campbell, Colin L."
~person:"Rao, Anita"
~person:"Waldfogel, Joel"
~subject:"Advertising"
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Campbell, Colin L.
Rao, Anita
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Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
Saved in:
2
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
3
Demand for "healthy" products : false claims and FTC regulation
Rao, Anita
;
Wang, Emily
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 968-989
Persistent link: https://www.econbiz.de/10011785006
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