Demand for "healthy" products : false claims and FTC regulation
Anita Rao and Emily Wang
| Year of publication: |
December 2017
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|---|---|
| Authors: | Rao, Anita ; Wang, Emily |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 6, p. 968-989
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| Subject: | public policy | advertising | FTC | natural experiments | firm deception | Werbung | Advertising | Werbebeschränkung | Advertising regulation | Verbraucherschutz | Consumer protection | Regulierung | Regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0398 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011785006