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subject:"Werbemittel"
~subject:"United States"
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Search: subject_exact:"Radiowerbung"
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Werbemittel
United States
Hörfunkwerbung
309
Radio advertising
309
Deutschland
76
Germany
74
Werbung
59
Fernsehen
55
Werbewirkung
54
Advertising effects
52
Theorie
51
Theory
51
Fernsehwerbung
50
Television advertising
50
Television
49
Advertising
43
Rundfunk
42
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40
USA
37
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20
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20
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19
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19
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19
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19
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18
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18
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18
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16
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16
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16
Rundfunkpolitik
16
Psychology of advertising
15
Werbepsychologie
15
Consumer behaviour
13
Konsumentenverhalten
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Großbritannien
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Hörfunkprogramm
11
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34
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Berkman, Dave
2
Dave, Dhaval
2
Hull, Brooks Brittenham
2
Saffer, Henry
2
Alexander, Peter J.
1
Auer, Manfred
1
Balasubramanian, Siva Kumar
1
Bates, Benjamin J.
1
Bates, Kenneth
1
Bates, Stephen
1
Bauer, Hans H.
1
Bente, Klaus
1
Bente, Klaus Alexander
1
Bentley, Joshua M.
1
Bork, Reinhard
1
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1
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1
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1
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1
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1
Callison, Coy
1
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1
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1
Cox, Jim
1
Cunningham, Brendan M.
1
Diamond, Edwin
1
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1
Diller, Hermann
1
Edison, Aimee
1
Fones-Wolf, Elizabeth A.
1
Franz, Gerhard
1
Gilly, Mary C.
1
Harbrücker, Ulrich
1
Hausknecht, Douglas
1
Hillebrand, Rainer
1
Holak, Susan L.
1
Ivanic, Aarti S.
1
Jun, Sung Jae
1
Kalweit, Udo
1
King, Karen Whitehill
1
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The journal of media economics
4
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3
European journal of marketing : EJM
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
BLM-Schriftenreihe
1
Business history review
1
CSIO working papers
1
Contemporary economic policy : a journal of Western Economic Association International
1
DUV / Wirtschaftswissenschaft
1
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1
Economics letters
1
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
1
International journal of nonprofit & voluntary sector marketing
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of public economic theory
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Media-Perspektiven
1
New York economic review : journal of the New York State Economics Association
1
Nomos-Universitätsschriften
1
Psychology & marketing
1
Reihe: Telekommunikation _372 Medienwirtschaft
1
Review of industrial organization : RIO
1
Schriften zum Marketing
1
Southern economic journal
1
The American journal of economics and sociology
1
The Routledge companion to advertising and promotional culture
1
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ECONIS (ZBW)
46
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1
Identifying the effect of persuasion
Jun, Sung Jae
;
Lee, Sokbae
- In:
Journal of political economy
131
(
2023
)
8
,
pp. 2032-2058
Persistent link: https://www.econbiz.de/10014339679
Saved in:
2
Best practices in noncommercial radio fundraising : a practitioner perspective
Bentley, Joshua M.
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 250-261
Persistent link: https://www.econbiz.de/10011378446
Saved in:
3
The effect of voice quality on ad efficacy
Wiener, Hillary J. D.
;
Chartrand, Tanya L.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 509-517
Persistent link: https://www.econbiz.de/10010382587
Saved in:
4
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
5
Regulating integrated advertising
Spurgeon, Christina
- In:
The Routledge companion to advertising and promotional …
,
(pp. 71-82)
.
2013
Persistent link: https://www.econbiz.de/10010197579
Saved in:
6
Sold on radio : advertisers in the golden age of broadcasting
Cox, Jim
-
2013
-
Reprint
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher
Persistent link: https://www.econbiz.de/10011386289
Saved in:
7
Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
- In:
Southern economic journal
79
(
2012
)
1
,
pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
Saved in:
8
Coordination, differentiation and the timing of radio commercials
Sweeting, Andrew
(
contributor
)
-
2004
This paper examines whether commercial radio stations try to play their commercials at the same time. A simple model shows that stations may want to choose the same times (coordination) or different times (differentiation) depending on how listeners behave. It also shows that how much...
Persistent link: https://www.econbiz.de/10003231392
Saved in:
9
The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
-
2010
Persistent link: https://www.econbiz.de/10003968706
Saved in:
10
Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.
;
Callison, Coy
;
Chambers, Todd
; …
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
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