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subject:"Werbewirkung"
~accessRights:"restricted"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Konsumentenverhalten
Nonprofit marketing
Cause-Related Marketing
5
Cause-related marketing
5
Consumer behaviour
5
Beziehungsmarketing
2
Brand image
2
Brand management
2
CRM
2
India
2
Indien
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
cause-related marketing
2
purchase intention
2
Advertising effects
1
Brand opportunism
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CSR
1
Coronavirus
1
Corporate Social Responsibility
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Corporate social responsibility
1
Internet marketing
1
K-means clustering
1
Market segmentation
1
Marktsegmentierung
1
Online-Marketing
1
Perception
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Social Web
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Social web
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Target group
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Wahrnehmung
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ad attitude
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attitude
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brand attitude
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brand logo
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Chawla, Deepak
2
Gupta, Shruti
2
Eastman, Jacqueline Kilsheimer
1
Harmon-Kizer, Tracy
1
Mundel, Juan
1
Smalley, K. Bryant
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Warren, Jacob C.
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Yang, Jing
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International journal of Indian culture and business management : IJICBM
Journal of promotion management : innovations in planning and applied research
International review on public and non-profit marketing
19
Journal of business research : JBR
10
International journal of advertising : the review of marketing communications
5
Journal of retailing and consumer services
5
Journal of business ethics : JOBE
4
Journal of marketing communications
4
Journal of nonprofit & public sector marketing
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of the Academy of Marketing Science
3
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Total quality management & business excellence
2
AMS review : official publication of the Academy of Marketing Science
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asian journal of business ethics : AJBE
1
Business ethics, the environment & responsibility
1
Corporate reputation review : an international journal
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
European Sport management quarterly : ESMQ
1
Gadjah Mada international journal of business
1
Global business review
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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1
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
2
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
3
"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism
Yang, Jing
;
Mundel, Juan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 877-899
Persistent link: https://www.econbiz.de/10012607295
Saved in:
4
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
5
The impact of cause-related marketing on millennials' product attitudes and purchase intentions
Eastman, Jacqueline Kilsheimer
;
Smalley, K. Bryant
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 799-826
Persistent link: https://www.econbiz.de/10012179068
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