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subject:"Werbewirkung"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Werbewirkung
Advertising
253
Werbung
253
Advertising effects
197
Consumer behaviour
157
Konsumentenverhalten
157
Internet marketing
106
Online-Marketing
106
Social Web
59
Social web
59
Brand management
37
Markenführung
37
advertising
32
social media
21
Brand image
20
Markenimage
20
Emotion
18
Viral marketing
14
Virales Marketing
14
Bibliometrics
13
Bibliometrie
13
Corporate Social Responsibility
13
Corporate social responsibility
13
Personality psychology
13
Persönlichkeitspsychologie
13
Psychology of advertising
13
Werbepsychologie
13
persuasion knowledge
13
Public relations
12
Öffentlichkeitsarbeit
12
Gender
11
Geschlecht
11
Marketing management
11
Marketingmanagement
11
Sponsoring
11
Sponsorship
11
Celebrity endorsement
10
Celebrity-Werbung
10
Corporate disclosure
10
Unternehmenspublizität
10
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16
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196
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196
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196
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English
197
Author
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Yoon, Sukki
7
Kim, Kacy K.
5
Taylor, Charles Raymond
5
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Bang, Hye Jin
3
Bergkvist, Lars
3
Lee, Yoon-Joo
3
Lou, Chen
3
Naderer, Brigitte
3
Shen, Fuyuan
3
Wojdynski, Bartosz W.
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Bang Nguyen Viet
2
Beckert, Johannes
2
Boutsouki, Christina
2
Cho, Chang-Hoan
2
Choi, Dongwon
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Eisend, Martin
2
Feng, Yang
2
Fernandes, Juliana
2
Gan, Chen
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Hudders, Liselot
2
Ivanov, Lachezar
2
Kang, Moon Young
2
Kerr, Gayle
2
Kim, Eunice
2
Kim, Jooyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Langner, Tobias
2
Lee, Heejun
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
98
Journal of marketing communications
87
International journal of advertising : the quarterly review of marketing communications
82
Journal of advertising research
48
Journal of retailing and consumer services
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of promotion management : JPM
33
Journal of advertising : official publication of the American Academy of Advertising
32
International journal of internet marketing and advertising : IJIMA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Psychology & marketing
23
Health marketing quarterly
21
Journal of advertising
20
Journal of current issues and research in advertising
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of global marketing
18
Marketing letters : a journal of research in marketing
18
Journal of marketing
17
Journal of marketing research : JMR
17
SpringerLink / Bücher
17
European journal of marketing : EJM
16
Asia Pacific journal of marketing and logistics
15
Young consumers : insight and ideas for responsible marketers
15
International journal of consumer studies
14
Journal of marketing research
14
Journal of international consumer marketing
13
Journal of consumer marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of hospitality management
11
International journal of market research
11
Quantitative marketing and economics : QME
11
European journal of marketing
9
Global business review
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing intelligence & planning
9
Australasian marketing journal
8
Journal of Islamic marketing
8
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ECONIS (ZBW)
197
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1
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10
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197
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1
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
3
Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
De Kerpel, Laura
;
Van Kerckhove, Anneleen
;
Tessitore, Tina
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014551038
Saved in:
4
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
5
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
6
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying
;
Yan, Xiaodi
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
Saved in:
7
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
8
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
9
Examining the role of individuals' perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
Waymer, Damion
;
Gilliland, Michaella Walton
;
Barbour, …
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 258-283
Persistent link: https://www.econbiz.de/10013207333
Saved in:
10
Enduring consumer beliefs about advertising and mass media : implications for publicity and its impact
Ringold, Debra Jones
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 563-587
Persistent link: https://www.econbiz.de/10013209370
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