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subject:"Werbewirkung"
~accessRights:"restricted"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of behavioral decision making"
~subject:"Nonprofit marketing"
~subject:"USA"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Nonprofit marketing
USA
Cause-Related Marketing
24
Cause-related marketing
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Consumer behaviour
18
Konsumentenverhalten
18
Marketing management
14
Marketingmanagement
14
Beziehungsmarketing
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Corporate Social Responsibility
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Cause marketing
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Cause related marketing
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Egypt
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Bakini, Fatma
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Chaabouni, Amel
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Deb, Madhurima
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Dhir, Sanjay
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Duarte, Paulo
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Jeong, Hyun Ju
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Jridi, Kaouther
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International review on public and non-profit marketing
Journal of behavioral decision making
International journal of nonprofit & voluntary sector marketing
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of nonprofit & public sector marketing
2
Journal of philanthropy and marketing
2
Journal of retailing and consumer services
2
AMS review : official publication of the Academy of Marketing Science
1
Health marketing quarterly
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Marktorientiertes Nonprofit-Mangagement
1
Oxford economic papers
1
Services marketing quarterly
1
The journal of business strategy
1
The journal of consumer marketing
1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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1
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
2
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
3
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
4
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
5
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
6
Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Shiwangi Singh
;
Dhir, Sanjay
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012129614
Saved in:
7
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
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