//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~accessRights:"restricted"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-Related Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Konsumentenverhalten
Nonprofit marketing
Relationship marketing
Cause-Related Marketing
24
Cause-related marketing
24
Consumer behaviour
18
Marketing management
14
Marketingmanagement
14
Beziehungsmarketing
8
Brand management
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Markenführung
6
Brand image
5
Markenimage
5
Purchase intention
5
Nonprofit-Marketing
4
Nonprofit organization
3
Nonprofit-Organisation
3
Advertising effects
2
Bibliometric analysis
2
Bibliometrics
2
Bibliometrie
2
Brand-cause fit
2
CSR
2
Cause involvement
2
Cause marketing
2
Cause related marketing
2
Cause-related marketing (CRM)
2
Celebrity endorsement
2
Celebrity-Werbung
2
Egypt
2
Fundraising
2
India
2
Indien
2
Personality psychology
2
Persönlichkeitspsychologie
2
Satisfaction
2
Skepticism
2
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Language
All
English
20
Author
All
Silva, Susana C.
3
Thomas, Sujo
3
Duarte, Paulo
2
AbouAish, Ehab Mohamed
1
Arasu Balasubramaniam, Senthil
1
Bakini, Fatma
1
Basil, Debra Z.
1
Bhatt, Viral
1
Boshoff, Christo
1
Chaabouni, Amel
1
Deb, Madhurima
1
Fiorani, Gloria
1
Gadhavi, Dharmesh D.
1
Galan-Ladero, M. Mercedes
1
Galera-Casquet, Clementina
1
Hassan, Sara Osama
1
Human-Van Eck, Debbie
1
Inbaraj, J. Daniel
1
Jadeja, Ashwin
1
Jeong, Hyun Ju
1
Jridi, Kaouther
1
Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Kim, Jihye
1
Kureshi, Sonal
1
Machado, Joana César
1
Mahrous, Abeer A.
1
Mariani, Simone
1
Marinho, Ana Filipa Lopes
1
Martins, Carla
1
Martins, Carla Carvalho
1
Mititelu, Cristina
1
Natarajan, Thamaraiselvan
1
Pandey, Sudhir
1
Patel, Jayesh D.
1
Patel, Ritesh
1
Patil, Tejaswi
1
Rahman, Zillur
1
Runté, Mary
1
Sadek, Heba
1
more ...
less ...
Published in...
All
International review on public and non-profit marketing
Journal of business research : JBR
10
International journal of advertising : the review of marketing communications
5
Journal of retailing and consumer services
5
Journal of business ethics : JOBE
4
Journal of marketing communications
4
Journal of nonprofit & public sector marketing
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of nonprofit & voluntary sector marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
International journal of Indian culture and business management : IJICBM
2
International journal of emerging markets
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal for global business advancement : JGBA
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Total quality management & business excellence
2
AMS review : official publication of the Academy of Marketing Science
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asian journal of business ethics : AJBE
1
Business ethics, the environment & responsibility
1
Corporate reputation review : an international journal
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
European Sport management quarterly : ESMQ
1
Gadjah Mada international journal of business
1
Global business and finance review
1
Global business review
1
International journal of business competition and growth : IJBCG
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
2
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
3
The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Terblanche, Nic S.
;
Boshoff, Christo
;
Human-Van Eck, Debbie
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 193-223
Persistent link: https://www.econbiz.de/10014252154
Saved in:
4
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
5
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
6
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
7
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
8
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
9
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.
;
Duarte, Paulo
;
Machado, Joana César
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
Saved in:
10
Capture the hearts to win the minds : cause-related marketing in Egypt
Shazly, Rana Essam
;
Mahrous, Abeer A.
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10012292875
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->