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subject:"Werbewirkung"
~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Corporate social responsibility"
~subject:"Firmenimage"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Corporate social responsibility
Firmenimage
Cause-Related Marketing
28
Cause-related marketing
28
Consumer behaviour
21
Konsumentenverhalten
21
Marketing management
16
Marketingmanagement
16
Beziehungsmarketing
11
Relationship marketing
11
Brand management
7
Corporate Social Responsibility
7
Markenführung
7
Brand image
6
Markenimage
6
Advertising effects
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Purchase intention
5
Advertising
3
Bibliometrics
3
Bibliometrie
3
CRM
3
Fundraising
3
Nonprofit organization
3
Nonprofit-Organisation
3
Werbung
3
Bibliometric analysis
2
Brand-cause fit
2
CSR
2
Cause involvement
2
Cause marketing
2
Cause related marketing
2
Cause-related marketing (CRM)
2
Celebrity endorsement
2
Celebrity-Werbung
2
E-commerce
2
Egypt
2
Electronic Commerce
2
India
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AbouAish, Ehab Mohamed
1
Bhatti, Hina Yaqub
1
Bianchi, Enrique Carlos
1
Bolat, Elvira
1
Daponte, Gaspar Gracia
1
Dhir, Sanjay
1
Fiorani, Gloria
1
Galan-Ladero, M. Mercedes
1
Galera Casquet, Clementina
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Hassan, Sara Osama
1
Heidari, Setareh
1
Jeong, Hyun Ju
1
Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Kim, Jihye
1
Lee, Eun Mi
1
Mariani, Simone
1
Mititelu, Cristina
1
Nargesi, Somaye
1
Nasiri, Sepideh
1
Natarajan, Thamaraiselvan
1
Ndasi, Wilson
1
Patil, Tejaswi
1
Pirard, Leticia
1
Rahman, Zillur
1
Rahmani, Donya
1
Reece, Bonnie B.
1
Rifon, Nora J.
1
Roushan, Gelareh
1
Sadek, Heba
1
Shiwangi Singh
1
Stephen, Gladys
1
Tantawi, Passent
1
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Green advertising and the reluctant consumer
International journal of internet marketing and advertising : IJIMA
International review on public and non-profit marketing
Journal of business ethics : JOBE
8
International journal of advertising : the quarterly review of marketing communications
5
Journal of Business Ethics
4
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
3
Journal of promotion management : JPM
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
World review of entrepreneurship, management and sustainable development
3
AMS review : official publication of the Academy of Marketing Science
2
Australian journal of management
2
Cogent business & management
2
Corporate reputation review : an international journal
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of emerging markets
2
International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
The journal of consumer marketing
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
Asian journal of sustainability and social responsibility
1
Business ethics : a European review
1
Business ethics, the environment & responsibility
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Classroom Companion: Business
1
Classroom companion / Business
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
Corporate responsibility and stakeholding
1
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ECONIS (ZBW)
12
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1
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
4
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
5
The impact of cause-related marketing campaigns on the reputation of corporations and NGOs
Bianchi, Enrique Carlos
;
Daponte, Gaspar Gracia
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10012545483
Saved in:
6
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
7
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
8
Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Shiwangi Singh
;
Dhir, Sanjay
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012129614
Saved in:
9
The impact of strategic vs. tactical cause-related marketing on switching intention
Hassan, Sara Osama
;
AbouAish, Ehab Mohamed
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 253-314
Persistent link: https://www.econbiz.de/10011918523
Saved in:
10
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
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