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subject:"Werbewirkung"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Cause-related marketing"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
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Werbewirkung
Cause-related marketing
Konsumentenverhalten
Nonprofit marketing
Cause-Related Marketing
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Consumer behaviour
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Beziehungsmarketing
2
Brand image
2
Brand management
2
CRM
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India
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Indien
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Markenführung
2
Markenimage
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Marketing management
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Marketingmanagement
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Relationship marketing
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cause-related marketing
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purchase intention
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Advertising effects
1
Brand opportunism
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CSR
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Coronavirus
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Corporate Social Responsibility
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Corporate social responsibility
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Internet marketing
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K-means clustering
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Market segmentation
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Marktsegmentierung
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Perception
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Chawla, Deepak
2
Gupta, Shruti
2
Eastman, Jacqueline Kilsheimer
1
Harmon-Kizer, Tracy
1
Mundel, Juan
1
Smalley, K. Bryant
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Warren, Jacob C.
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Yang, Jing
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International journal of Indian culture and business management : IJICBM
Journal of promotion management : innovations in planning and applied research
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
Journal of Business Ethics
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
SpringerLink / Bücher
3
AMS review : official publication of the Academy of Marketing Science
2
Asian Journal of Sustainability and Social Responsibility (AJSSR)
2
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International Review on Public and Nonprofit Marketing
2
International journal of business competition and growth : IJBCG
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
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ECONIS (ZBW)
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1
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
2
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
3
"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism
Yang, Jing
;
Mundel, Juan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 877-899
Persistent link: https://www.econbiz.de/10012607295
Saved in:
4
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
5
The impact of cause-related marketing on millennials' product attitudes and purchase intentions
Eastman, Jacqueline Kilsheimer
;
Smalley, K. Bryant
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 799-826
Persistent link: https://www.econbiz.de/10012179068
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