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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Eisend, Martin"
~person:"Mueller, Barbara"
~subject:"Social role"
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Werbewirkung
Social role
Advertising
13
Werbung
13
Advertising effects
8
Consumer behaviour
6
Konsumentenverhalten
6
Arzneimittel
3
Pharmaceuticals
3
Comparison
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Cultural identity
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Deutschland
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Gender
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International marketing
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Internationales Marketing
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international advertising
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Eisend, Martin
Mueller, Barbara
Rozendaal, Esther
5
Buijzen, Moniek
4
Smit, Edith G.
4
Taylor, Charles Raymond
4
Chang, Chun-tuan
3
Choi, Hojoon
3
Dens, Nathalie
3
Diehl, Sandra
3
Grau, Stacy Landreth
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Bernritter, Stefan F.
2
Bui, M̃y
2
Chang, Chun-Tuan
2
Chang, Hua
2
Dahlén, Micael
2
Fransen, Marieke L.
2
Gentry, James W.
2
Gulas, Charles S.
2
Hudders, Liselot
2
Jun, Sunkyu
2
Ketelaar, Paul E.
2
Khang, Hyoungkoo
2
King, Karen Whitehill
2
Ko, Eunju
2
Koinig, Isabell
2
Kwak, Hyokjin
2
Noort, Guda van
2
Puzakova, Marina
2
Riet, Jonathan van 't
2
Russell, Cristel Antonia
2
Till, Brian
2
Uribe, Rodrigo
2
Voorveld, Hilde
2
Weinberger, Marc G.
2
Wilcox, Gary B.
2
Wilson, Rick T.
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Yoo, Kyunga
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the review of marketing communications
4
Journal of advertising research
2
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of marketing
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ECONIS (ZBW)
9
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1
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9
of
9
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date (oldest first)
1
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
2
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
3
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011687806
Saved in:
4
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
5
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <15., 2016, Ljubljana>
-
2017
Persistent link: https://www.econbiz.de/10011799637
Saved in:
6
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
7
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
8
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
9
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
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