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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~person:"Langner, Tobias"
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Werbewirkung
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Langner, Tobias
Yoon, Sukki
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International journal of advertising : the review of marketing communications
Journal of marketing research : JMR
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
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2
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
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