Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Lars Bergkvist and Tobias Langner
| Year of publication: |
2020
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|---|---|
| Authors: | Bergkvist, Lars ; Langner, Tobias |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 5, p. 738-755
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| Subject: | C-OAR-SE | Measurement | measurement scales | psychometrics | validity | Messung | Werbung | Advertising | Werbewirkung | Advertising effects | Befragung | Interview | Statistische Methode | Statistical method | Performance-Messung | Performance measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1665398 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260255