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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~subject:"persuasion knowledge"
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Werbewirkung
persuasion knowledge
Advertising
253
Werbung
253
Advertising effects
184
Consumer behaviour
140
Konsumentenverhalten
140
Internet marketing
98
Online-Marketing
98
Social Web
43
Social web
43
advertising
41
Brand management
31
Markenführung
31
Brand image
20
Markenimage
20
Emotion
15
Psychology of advertising
15
Werbepsychologie
15
social media
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Gender
12
Geschlecht
12
Bibliometrics
11
Bibliometrie
11
Personality psychology
11
Persönlichkeitspsychologie
11
Cognition
10
Kognition
10
Marketing management
10
Marketingmanagement
10
Theorie
10
Theory
10
Experiment
9
Humor
9
Luxury goods
9
Luxusgüter
9
Target group
9
Viral marketing
9
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Free
14
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183
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1
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183
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183
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1
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English
184
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Yoon, Sukki
6
Taylor, Charles Raymond
5
Choi, Yung Kyun
4
Kim, Kacy K.
4
Bergkvist, Lars
3
Eisend, Martin
3
Evans, Nathaniel J.
3
Matthes, Jörg
3
Naderer, Brigitte
3
Wojdynski, Bartosz W.
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Bang, Hye Jin
2
Beckert, Johannes
2
Boerman, Sophie C.
2
Boutsouki, Christina
2
Cho, Chang-Hoan
2
Choi, Dongwon
2
Danaher, Peter J.
2
Diehl, Sandra
2
Gan, Chen
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Heerde, Harald J. van
2
Holiday, Steven
2
Hudders, Liselot
2
Ivanov, Lachezar
2
Janssen, Loes
2
Kang, Moon Young
2
Kerr, Gayle
2
Kim, Jooyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Langner, Tobias
2
Lee, Heejun
2
Lee, Yoon-Joo
2
Lou, Chen
2
Lwin, May O.
2
Lyu, Yuanwei
2
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International journal of advertising : the review of marketing communications
Journal of marketing research : JMR
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
116
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of advertising
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
184
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184
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van
;
Wänke, Michaela
;
Mussweiler, Thomas
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
Saved in:
4
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
5
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
6
Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
De Kerpel, Laura
;
Van Kerckhove, Anneleen
;
Tessitore, Tina
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014551038
Saved in:
7
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
8
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
9
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
10
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
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