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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Werbewirkung
Advertising
272
Werbung
272
Advertising effects
213
Consumer behaviour
168
Konsumentenverhalten
168
Internet marketing
113
Online-Marketing
113
Social Web
61
Social web
61
Brand management
41
Markenführung
41
advertising
33
Brand image
24
Markenimage
24
social media
21
Emotion
19
Viral marketing
15
Virales Marketing
15
Bibliometrics
14
Bibliometrie
14
persuasion knowledge
14
Corporate Social Responsibility
13
Corporate social responsibility
13
Gender
13
Geschlecht
13
Personality psychology
13
Persönlichkeitspsychologie
13
Psychology of advertising
13
Werbepsychologie
13
Public relations
12
Öffentlichkeitsarbeit
12
Celebrity endorsement
11
Celebrity-Werbung
11
Marketing management
11
Marketingmanagement
11
Sponsoring
11
Sponsorship
11
Brand
10
Corporate disclosure
10
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Free
16
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212
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212
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English
213
Author
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Yoon, Sukki
7
Kim, Kacy K.
5
Taylor, Charles Raymond
5
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Bang, Hye Jin
3
Bergkvist, Lars
3
Eisend, Martin
3
Lee, Yoon-Joo
3
Lou, Chen
3
Matthes, Jörg
3
Naderer, Brigitte
3
Shen, Fuyuan
3
Wojdynski, Bartosz W.
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Bang Nguyen Viet
2
Beckert, Johannes
2
Boerman, Sophie C.
2
Boutsouki, Christina
2
Cho, Chang-Hoan
2
Choi, Dongwon
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Fernandes, Juliana
2
Gan, Chen
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Hudders, Liselot
2
Ivanov, Lachezar
2
Janssen, Loes
2
Kang, Moon Young
2
Kerr, Gayle
2
Kim, Eunice
2
Kim, Jooyoung
2
Kim, Seunghyun
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
116
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing research : JMR
25
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of advertising
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
213
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21
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
22
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
23
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
24
Examining the role of individuals' perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
Waymer, Damion
;
Gilliland, Michaella Walton
;
Barbour, …
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 258-283
Persistent link: https://www.econbiz.de/10013207333
Saved in:
25
Enduring consumer beliefs about advertising and mass media : implications for publicity and its impact
Ringold, Debra Jones
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 563-587
Persistent link: https://www.econbiz.de/10013209370
Saved in:
26
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
27
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
28
Effects of green messages in advertisements : a meta-analysis
Shen, Fuyuan
;
Yang, Guolan
;
Conlin, Jeff
;
Wang, Xiaohua
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10014450222
Saved in:
29
From green advertising to sustainable behavior : a systematic literature review through the lens of value-belief-norm framework
Lima, Pedro Augusto Bertucci
;
Falguera, Fernanda …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 53-96
Persistent link: https://www.econbiz.de/10014450229
Saved in:
30
The role of sustainability in advertising
2024
Persistent link: https://www.econbiz.de/10014450241
Saved in:
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