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subject:"Werbewirkung"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Nonprofit marketing"
~subject:"USA"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Nonprofit marketing
USA
Cause-Related Marketing
40
Cause-related marketing
40
Consumer behaviour
27
Konsumentenverhalten
27
Marketing management
23
Marketingmanagement
23
Corporate Social Responsibility
15
Corporate social responsibility
15
Beziehungsmarketing
11
Relationship marketing
11
Brand image
6
Brand management
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Markenführung
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Markenimage
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Bibliometrics
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Ethik
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Bakini, Fatma
1
Bigné Alcañiz, J. Enrique
1
Chaabouni, Amel
1
Chang, Chun-Tuan
1
Cheng, Zhao-Hong
1
Chumpitaz Caceres, Rubén
1
Currás Pérez, Rafael
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Deb, Madhurima
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Dhir, Sanjay
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Duarte, Paulo
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Jeong, Hyun Ju
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Kim, Jihye
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Natarajan, Thamaraiselvan
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Roy, Donald P.
1
Sadek, Heba
1
Shiwangi Singh
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Silva, Susana C.
1
Stephen, Gladys
1
Tantawi, Passent
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International journal of sport management and marketing : IJSMM
International review on public and non-profit marketing
Journal of business ethics : JOBE
International journal of advertising : the quarterly review of marketing communications
5
International journal of nonprofit & voluntary sector marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Cogent business & management
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of nonprofit & public sector marketing
2
Journal of philanthropy and marketing
2
Journal of retailing and consumer services
2
Psychology & marketing
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Emerging trends in business : an interdisciplinary approach
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of euromarketing
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
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ECONIS (ZBW)
11
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1
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
2
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
3
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
4
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
5
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
6
Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Shiwangi Singh
;
Dhir, Sanjay
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012129614
Saved in:
7
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
8
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
9
The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
Journal of business ethics : JOBE
112
(
2013
)
1
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
Saved in:
10
Impact of congruence in cause marketing campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
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