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subject:"Werbewirkung"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Service business"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Vertrauen"
~type:"article"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Vertrauen
Consumer behaviour
6
Konsumentenverhalten
6
Cause-Related Marketing
5
Cause-related marketing
5
Brand management
4
Markenführung
4
Brand image
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Markenimage
3
Advertising effects
2
Confidence
2
Advertising
1
Brand
1
Brand evaluation
1
Brand opportunism
1
Brand trust
1
CSR
1
Cause related marketing
1
Co-branding
1
Coronavirus
1
Corporate reputation
1
Firmenimage
1
Fit between cause and brand
1
Gastronomie
1
Internet marketing
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Markenartikel
1
Marketing cooperation
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Marketing management
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Marketingkooperation
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Marketingmanagement
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Nachhaltige Entwicklung
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Online-Marketing
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Restaurant industry
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Consolación-Segura, Carolina
1
Harmon-Kizer, Tracy
1
Hickman, Thomas M.
1
Huertas-García, Rubén
1
Kim, Dae Young
1
Kim, Kathleen Jeehyae
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Kim, Sung-Bum
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Lengler, Jorge
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Journal of promotion management : innovations in planning and applied research
Service business
The journal of product & brand management
International journal of advertising : the quarterly review of marketing communications
5
International review on public and non-profit marketing
3
Cogent business & management
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
AMS review : official publication of the Academy of Marketing Science
1
Business ethics, the environment & responsibility
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
European journal of management and business economics : EJM&BE
1
Food policy : economics planning and politics of food and agriculture
1
Green advertising and the reluctant consumer
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of international food & agribusiness marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Society and business review
1
Sport management review
1
The journal of applied business research
1
The journal of business strategy
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
2
Building corporate reputation, overcoming consumer skepticism, and establishing trust : choosing the right message types and social causes in the restaurant industry
Kim, Dae Young
;
Kim, Sung-Bum
;
Kim, Kathleen Jeehyae
- In:
Service business
13
(
2019
)
2
,
pp. 363-388
Persistent link: https://www.econbiz.de/10012124334
Saved in:
3
Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
4
Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
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