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subject:"Werbewirkung"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Bodkin, Charles D."
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"USA"
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Werbewirkung
India
Nonprofit marketing
USA
Cause-Related Marketing
5
Cause-related marketing
5
Consumer behaviour
3
Konsumentenverhalten
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Social Web
2
Social web
2
cause-related marketing
2
eye-tracking
2
Advertising
1
Advertising campaign
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Advertising effects
1
Altruism
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Altruismus
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Beziehungsmarketing
1
Brand image
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British Petroleum
1
Cause-related marketing (CRM)
1
Cognition
1
Corporate disaster
1
Corporate reputation
1
Corporate social responsibility (CSR)
1
Credibility
1
Emotion
1
Erdölindustrie
1
Firmenimage
1
Gastronomie
1
Glaubwürdigkeit
1
Green advertising
1
Green marketing
1
Großbritannien
1
Instagram
1
Kognition
1
Markenimage
1
Marketing management
1
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Marketingmanagement
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Bigné Alcañiz, J. Enrique
Bodkin, Charles D.
Thomas, Sujo
7
Kureshi, Sonal
5
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Chawla, Deepak
3
Lauper, Patricia
3
Aggarwal, Vivek
2
Akansha Singh
2
Boenigk, Silke
2
Chang, Chun-tuan
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Cheng, Zhao-Hong
2
Das, Neel
2
Ferreira, Mauricio
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Gupta, Shruti
2
Irmak, Caglar
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Lee, Jaedeock
2
Pathak, Govind Swaroop
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Roy, Donald P.
2
Schuchardt, Viktoria
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Singh, Vinod Kumar
2
Stephen, Gladys
2
Tucker, Elizabeth M.
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Adomaviciute, Karina
1
Agarwal, Dhruv
1
Aggarwal, Praveen
1
Aldous, Jay
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1
Aliperti, Guiseppe
1
Amato, Christie H.
1
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1
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Corporate communications : an international journal
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
2
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The influence of green advertising during a corporate disaster
Bodkin, Charles D.
;
Amato, Louis
;
Amato, Christie H.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
Saved in:
2
Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique
;
Chumpitaz Caceres, Rubén
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
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