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subject:"Werbewirkung"
~person:"Bodkin, Charles D."
~person:"Chang, Chun-Tuan"
~person:"Cheong, Yunjae"
~person:"Heidari, Setareh"
~person:"Rifon, Nora J."
~source:"econis"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Cause-Related Marketing
10
Cause-related marketing
10
Advertising effects
8
Consumer behaviour
8
Konsumentenverhalten
8
Advertising
7
Werbung
7
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
4
Relationship marketing
4
Green marketing
3
Öko-Marketing
3
Cause-related marketing (CRM)
2
Environmental consciousness
2
Sustainable product
2
USA
2
Umweltbewusstsein
2
United States
2
cause-related marketing
2
execution style
2
product type
2
Öko-Produkt
2
Advertising campaign
1
Brand
1
Brand image
1
Brand management
1
British Petroleum
1
CRM
1
CRM activities
1
Consumer skepticism toward advertising
1
Corporate Social Responsibility
1
Corporate disaster
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Emotion
1
Erdölindustrie
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1
Green advertising
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8
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Bodkin, Charles D.
Chang, Chun-Tuan
Cheong, Yunjae
Heidari, Setareh
Rifon, Nora J.
Bae, Mikyeung
4
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lauper, Patricia
2
Lee, Eun Mi
2
Reece, Bonnie B.
2
Stephen, Gladys
2
Tucker, Elizabeth M.
2
Aldridge, Nick
1
Amato, Christie H.
1
Amato, Louis
1
Bergvist, Lars
1
Boenigk, Silke
1
Bolat, Elvira
1
Burton, Scot
1
Chang, Chia-Han
1
Chang, Chingching
1
Chen, Pei-Chi
1
Cohen, Justin
1
Coleman, Joshua T.
1
Consolación-Segura, Carolina
1
Daly, Joseph P.
1
Edmondson, Diane R.
1
Faulkner, Margaret
1
Ferraro, Rosellina
1
Ferreira, Mauricio
1
Folse, Judith Anne Garretson
1
Fowles, Joe
1
Han, Jiyoon
1
Harmon-Kizer, Tracy
1
Huertas-García, Rubén
1
Kang, In-Hye
1
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International journal of advertising : the quarterly review of marketing communications
2
Corporate communications : an international journal
1
Green advertising and the reluctant consumer
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
3
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
4
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
5
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
6
The influence of green advertising during a corporate disaster
Bodkin, Charles D.
;
Amato, Louis
;
Amato, Christie H.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
Saved in:
7
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
8
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
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