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subject:"Werbewirkung"
~person:"Kureshi, Sonal"
~person:"Stephen, Gladys"
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"USA"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
India
Nonprofit marketing
USA
Cause-Related Marketing
8
Cause-related marketing
8
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Indien
4
Advertising
3
Advertising effects
3
Werbung
3
Brand management
2
CRM
2
Cause related marketing
2
Markenführung
2
Antecedents of CRM
1
Attitude towards CRM
1
Awareness
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
CRM advertisements
1
CRM awareness
1
CRM initiatives
1
Cause brand fit
1
Cause related Marketing
1
Classification
1
Consumer Insights
1
Content Analysis
1
CrM Initiatives
1
CrM advertisements
1
Fundraising
1
Internet marketing
1
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Kureshi, Sonal
Stephen, Gladys
Thomas, Sujo
7
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Chawla, Deepak
3
Lauper, Patricia
3
Aggarwal, Vivek
2
Akansha Singh
2
Boenigk, Silke
2
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Ferreira, Mauricio
2
Gupta, Shruti
2
Irmak, Caglar
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Lee, Jaedeock
2
Pathak, Govind Swaroop
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Roy, Donald P.
2
Schuchardt, Viktoria
2
Singh, Vinod Kumar
2
Tucker, Elizabeth M.
2
Adomaviciute, Karina
1
Agarwal, Dhruv
1
Aggarwal, Praveen
1
Aldous, Jay
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1
Amato, Christie H.
1
Amato, Louis
1
Bakini, Fatma
1
Bautista, Reynaldo
1
Bergvist, Lars
1
Bigné Alcañiz, J. Enrique
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International review on public and non-profit marketing
2
International journal of Indian culture and business management
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
South Asian journal of management : SAJM
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
7
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1
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
3
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
4
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
5
Cause related marketing : an Indian overview
Kureshi, Sonal
;
Thomas, Sujo
-
2014
Persistent link: https://www.econbiz.de/10010370318
Saved in:
6
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
7
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
Saved in:
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