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subject:"Werbewirkung"
~person:"Rifon, Nora J."
~person:"Stephen, Gladys"
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"USA"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
India
Nonprofit marketing
USA
Advertising
4
Advertising effects
4
Cause-Related Marketing
4
Cause-related marketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbung
4
Beziehungsmarketing
2
Brand management
2
Environmental consciousness
2
Green marketing
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Markenführung
2
Relationship marketing
2
Sustainable product
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Umweltbewusstsein
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Öko-Marketing
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Öko-Produkt
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Antecedents of CRM
1
Attitude towards CRM
1
Brand
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CRM advertisements
1
Cause brand fit
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Cause related marketing
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CrM advertisements
1
Internet marketing
1
Markenimage
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Marketingmanagement
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United States
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Rifon, Nora J.
Stephen, Gladys
Thomas, Sujo
7
Kureshi, Sonal
5
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Chawla, Deepak
3
Lauper, Patricia
3
Aggarwal, Vivek
2
Akansha Singh
2
Boenigk, Silke
2
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Ferreira, Mauricio
2
Gupta, Shruti
2
Irmak, Caglar
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Lee, Jaedeock
2
Pathak, Govind Swaroop
2
Reece, Bonnie B.
2
Roy, Donald P.
2
Schuchardt, Viktoria
2
Singh, Vinod Kumar
2
Tucker, Elizabeth M.
2
Adomaviciute, Karina
1
Agarwal, Dhruv
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Aggarwal, Praveen
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Aldous, Jay
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Green advertising and the reluctant consumer
1
International review on public and non-profit marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
3
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
4
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
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