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subject:"Werbewirkung"
~subject:"Communication media"
~subject:"Deutschland"
~subject:"Video game"
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Search: subject_exact:"Advertising media"
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Werbewirkung
Communication media
Deutschland
Video game
Werbeträger
410
Advertising media
390
Advertising
121
Werbung
116
Advertising effects
106
Werbeplanung
88
Advertising planning
84
Germany
59
Internet marketing
54
Online-Marketing
51
Consumer behaviour
49
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46
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40
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40
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22
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19
Celebrity endorsement
18
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18
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16
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Psychology of advertising
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99
German
96
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Huber, Frank
6
Esch, Franz-Rudolf
3
Gierl, Heribert
3
Meyer, Frederik
3
Pusler, Michael
3
Bauer, Hans H.
2
Broadbent, Simon
2
Chang, Chingching
2
Goel, Rajeev K.
2
Gärtner, Sandra
2
Heimbach, Petja
2
Kircher, Heike
2
Könecke, Thomas
2
Marx, Anne
2
Matthes, Isabel
2
Micu, Camelia C.
2
Pelsmacker, Patrick de
2
Priluck, Randi
2
Regier, Stefanie
2
Reiter, Wolfgang Michael
2
Roth, Simone
2
Sarstedt, Marko
2
Schunk, Holger
2
Schwaiger, Manfred
2
Silberer, Günter
2
Sjurts, Insa
2
Stammermann, Ludger
2
Thomas, Wolfgang
2
Trampe, Debra
2
Unger, Fritz
2
Waiguny, Martin
2
Abedi, Vahideh Sadat
1
Ahn, Joongha
1
Aldas-Manzano, Joaquín
1
Aleksandrovs, Leonids
1
Allen, David G.
1
Amstutz, Priska
1
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1
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1
Armul, Katy
1
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Institut für Demoskopie Allensbach
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Organisation der Media-Agenturen
2
Communication, Advertising and Marketing Education Foundation
1
Esomar
1
Gesamtverband Kommunikationsagenturen GWA
1
Hamburger Forum Medienökonomie
1
Seminar on Media Research
1
Springer Fachmedien Wiesbaden
1
Symposium Stars in Film und Sport <2000, Hamburg>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Journal of advertising research
7
SpringerLink / Bücher
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Media-Perspektiven
4
Journal of media business studies
3
Kellogg on advertising & media : the Kellogg School of Management
3
Theorie und Praxis der Werbung in den Massenmedien
3
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
International advertising and communication : current insights and empirical findings
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Psychology & marketing
2
Tourism management : research, policies, practice
2
AWA ... / Berichtsbände, Dokumentation : Allensbacher Marktanalyse, Werbeträgeranalyse
1
AWA ... / Berichtsbände-CD-ROM : Allensbacher Marktanalyse, Werbeträgeranalyse
1
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
Applied economics letters
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Cutting edge international research
1
DUV / Wirtschaftswissenschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
De Gruyter handbook of media economics
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Edition S + W - Steuer- und Wirtschaftsverlag
1
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ECONIS (ZBW)
186
USB Cologne (EcoSocSci)
10
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1
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
2
Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
Saved in:
3
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
4
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
5
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
6
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
7
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
8
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Saved in:
9
On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart
;
Weibull, Lennart
;
Melesko, Stefan
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
Saved in:
10
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
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