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subject:"Werbewirkung"
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"USA"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
India
Nonprofit marketing
USA
Cause-related marketing
426
Cause-Related Marketing
394
Consumer behaviour
247
Konsumentenverhalten
244
Marketing management
155
Marketingmanagement
155
Corporate social responsibility
135
Corporate Social Responsibility
124
cause-related marketing
88
Relationship marketing
81
Beziehungsmarketing
80
Fundraising
63
Brand management
52
Markenführung
52
Advertising effects
42
Brand image
39
Markenimage
38
Advertising
31
United States
31
Werbung
29
Nonprofit-Marketing
26
corporate social responsibility
26
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24
Deutschland
23
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21
Corporate reputation
21
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21
Wohltätigkeit
21
Altruismus
20
Germany
20
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20
Cause Related Marketing
19
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19
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103
German
4
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Thomas, Sujo
7
Kureshi, Sonal
5
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Chawla, Deepak
3
Lauper, Patricia
3
Aggarwal, Vivek
2
Akansha Singh
2
Boenigk, Silke
2
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Ferreira, Mauricio
2
Gupta, Shruti
2
Irmak, Caglar
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Lee, Jaedeock
2
Pathak, Govind Swaroop
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Roy, Donald P.
2
Schuchardt, Viktoria
2
Singh, Vinod Kumar
2
Stephen, Gladys
2
Tucker, Elizabeth M.
2
Adomaviciute, Karina
1
Agarwal, Dhruv
1
Aggarwal, Praveen
1
Aldous, Jay
1
Aldridge, Nick
1
Aliperti, Guiseppe
1
Amato, Christie H.
1
Amato, Louis
1
Bakini, Fatma
1
Bautista, Reynaldo
1
Bergvist, Lars
1
Bigné Alcañiz, J. Enrique
1
Bodkin, Charles D.
1
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Fachhochschule Reutlingen / European School of Business
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International review on public and non-profit marketing
8
International journal of advertising : the quarterly review of marketing communications
5
International journal of nonprofit & voluntary sector marketing
4
Journal of business ethics : JOBE
3
Journal of nonprofit & public sector marketing
3
Journal of retailing and consumer services
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Cogent business & management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of philanthropy and marketing
2
Psychology & marketing
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Emerging trends in business : an interdisciplinary approach
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
Global business review
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
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ECONIS (ZBW)
106
USB Cologne (EcoSocSci)
1
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11
Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
Saved in:
12
Giving over selling : advertising for the social enterprise
Coleman, Joshua T.
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 191-199
Persistent link: https://www.econbiz.de/10014312883
Saved in:
13
First three decades of cause-related marketing : building a deeper understanding through bibliometric analysis
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of management history
29
(
2023
)
4
,
pp. 582-607
Persistent link: https://www.econbiz.de/10014490543
Saved in:
14
An experimental test of cause-related marketing and charitable giving
Murphy, James J.
;
Conlin, Molly
;
Haugstad, Bryan
- In:
Oxford economic papers
75
(
2023
)
4
,
pp. 890-901
Persistent link: https://www.econbiz.de/10014391521
Saved in:
15
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
16
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
17
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
18
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
19
Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa
;
Hyde, Melissa K.
;
Chambers, Suzanne K.
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
Saved in:
20
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
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