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subject:"Werbewirkung"
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"USA"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
India
Nonprofit marketing
USA
Cause-related marketing
426
Cause-Related Marketing
394
Consumer behaviour
247
Konsumentenverhalten
244
Marketing management
155
Marketingmanagement
155
Corporate social responsibility
135
Corporate Social Responsibility
124
cause-related marketing
88
Relationship marketing
81
Beziehungsmarketing
80
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63
Brand management
52
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52
Advertising effects
42
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39
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38
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31
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31
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26
corporate social responsibility
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Cause Related Marketing
19
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103
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Thomas, Sujo
7
Kureshi, Sonal
5
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Chawla, Deepak
3
Lauper, Patricia
3
Aggarwal, Vivek
2
Akansha Singh
2
Boenigk, Silke
2
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Ferreira, Mauricio
2
Gupta, Shruti
2
Irmak, Caglar
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Lee, Jaedeock
2
Pathak, Govind Swaroop
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Roy, Donald P.
2
Schuchardt, Viktoria
2
Singh, Vinod Kumar
2
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2
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1
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1
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1
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1
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1
Bakini, Fatma
1
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Bergvist, Lars
1
Bigné Alcañiz, J. Enrique
1
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Fachhochschule Reutlingen / European School of Business
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International review on public and non-profit marketing
8
International journal of advertising : the quarterly review of marketing communications
5
International journal of nonprofit & voluntary sector marketing
4
Journal of business ethics : JOBE
3
Journal of nonprofit & public sector marketing
3
Journal of retailing and consumer services
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Cogent business & management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of philanthropy and marketing
2
Psychology & marketing
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Emerging trends in business : an interdisciplinary approach
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
Global business review
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of business research : JBR
1
Journal of consumer marketing
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Journal of current issues and research in advertising
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ECONIS (ZBW)
106
USB Cologne (EcoSocSci)
1
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31
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
32
The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye
;
Leliveld, Marijke C.
;
Ferraro, Rosellina
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
Saved in:
33
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
34
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
35
Cause-brand association (CBA) : an empirical investigation into millennails in India
Rohit, Deepa
;
Panda, Rajesh
- In:
Journal of customer behaviour
19
(
2020
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10012287449
Saved in:
36
Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
Saved in:
37
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
38
The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
Saved in:
39
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
40
Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel
;
McNeil, Chris R.
;
Pouder, Richard W.
;
Daly, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012181635
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