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subject:"Werbewirkung"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Marketing"
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Werbewirkung
Internet marketing
Markenimage
Marketing
Werbeträger
410
Advertising media
362
Werbung
116
Advertising effects
106
Advertising
103
Werbeplanung
88
Advertising planning
84
Deutschland
72
Germany
59
Online-Marketing
51
Consumer behaviour
46
Konsumentenverhalten
46
Communication media
40
Kommunikationsmedien
40
Marketing management
39
Marketingmanagement
39
USA
39
United States
39
Theorie
36
Theory
35
Media industries
33
Mediensektor
33
Brand management
31
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31
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27
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27
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22
Target group
21
Computerspiel
19
Celebrity endorsement
18
Celebrity-Werbung
18
Internet
18
Mediaplanung
16
Video game
15
Advertising industry
14
Psychology of advertising
14
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15
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104
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70
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3
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118
German
59
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Budzinski, Oliver
6
Huber, Frank
6
Lindstädt-Dreusicke, Nadine
4
Eisend, Martin
3
Esch, Franz-Rudolf
3
Katz, Helen E.
3
Klucharev, Vasily
3
Meyer, Frederik
3
Rijpkema, Mark
3
Smit, Gitty
3
Stallen, Mirre
3
Blakeman, Robyn
2
Busch, Oliver
2
Chang, Chingching
2
Gambaro, Marco
2
Gierl, Heribert
2
Goel, Rajeev K.
2
Gärtner, Sandra
2
Heimbach, Petja
2
Henkel, Almudena
2
Kircher, Heike
2
Könecke, Thomas
2
Lindstädt, Nadine
2
Malthouse, Edward C.
2
Matthes, Isabel
2
Merheim, Jens
2
Micu, Camelia C.
2
Pelsmacker, Patrick de
2
Pepels, Werner
2
Priluck, Randi
2
Puglisi, Riccardo
2
Pusler, Michael
2
Regier, Stefanie
2
Roth, Simone
2
Schunk, Holger
2
Schwaiger, Manfred
2
Silberer, Günter
2
Smidts, Ale
2
Stammermann, Ludger
2
Thomas, Wolfgang
2
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Springer Fachmedien Wiesbaden
3
Berliner Wissenschafts-Verlag
1
ICORIA <13., 2014, Amsterdam>
1
NetLibrary, Inc
1
Springer International Publishing
1
Verband Deutscher Zeitschriftenverleger
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Journal of advertising research
7
SpringerLink / Bücher
7
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of promotion management : JPM
3
Kellogg on advertising & media : the Kellogg School of Management
3
Psychology & marketing
3
Working paper
3
Breaking new ground in theory and practice
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
European Advertising Academy
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
International advertising and communication : current insights and empirical findings
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of marketing communications
2
Journal of media business studies
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Tourism management : research, policies, practice
2
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in advertising research
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics letters
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Bridging the gap between advertising academia and practice
1
Case study and review
1
Communication series
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Cutting edge international research
1
DUV / Wirtschaftswissenschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
De Gruyter handbook of media economics
1
Der Markt : international journal of marketing
1
Discussion paper / Centre for Economic Policy Research
1
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ECONIS (ZBW)
174
USB Cologne (EcoSocSci)
3
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1
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
2
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
3
Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
Saved in:
4
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
5
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
6
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
7
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
8
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
9
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Saved in:
10
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
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