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subject:"Werbung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Marketingmanagement"
~subject:"USA"
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Search: subject_exact:"Werbewirkungsforschung"
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Werbung
Marketingmanagement
USA
Advertising effects
236
Werbewirkung
236
Advertising
104
United States
49
Consumer behaviour
45
Konsumentenverhalten
45
Psychology of advertising
29
Werbepsychologie
29
Computerspiel
21
Fernsehwerbung
21
Television advertising
21
Video game
21
Target group
19
Zielgruppe
19
Experiment
18
Brand image
17
Markenimage
17
Internet marketing
15
Online-Marketing
15
Product Placement
15
Product placement
15
Advertising planning
13
Children
13
Green marketing
13
Kinder
13
Werbeplanung
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Creativity
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Forschung
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Kreativität
12
Research
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Emotion
10
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Print advertising
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Printwerbung
10
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10
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9
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142
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142
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5
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English
142
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Burton, Scot
6
Chang, Chingching
5
Kees, Jeremy
5
Dahlén, Micael
4
Eisend, Martin
4
Muehling, Darrel D.
4
Puntoni, Stefano
4
Sheehan, Kim Bartel
4
Berry, Christopher
3
Choi, Yung Kyun
3
Evans, Nathaniel J.
3
McQuarrie, Edward F.
3
Phillips, Barbara J.
3
Rosengren, Sara
3
Russell, Cristel Antonia
3
An, Soontae
2
Ashley, Christy
2
Bakir, Aysen
2
Belk, Russell W.
2
Besharat, Ali
2
Carlson, Les
2
Faber, Ronald J.
2
Ford, John B.
2
Gulas, Charles S.
2
Hoy, Mariea Grubbs
2
Huh, Jisu
2
Kareklas, Ioannis
2
Kumar, Anand
2
Lin, Ying-Ching
2
Pelsmacker, Patrick de
2
Putrevu, Sanjay
2
Russell, Dale W.
2
Stafford, Marla Royne
2
Tangari, Andrea Heintz
2
Terlutter, Ralf
2
Till, Brian D.
2
Tinkham, Spencer F.
2
Vargas, Patrick T.
2
Wang, Kai-Yu
2
Weinberger, Marc G.
2
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
159
Journal of advertising research
154
International journal of advertising : the quarterly review of marketing communications
135
Journal of business research : JBR
125
Journal of marketing communications
125
Journal of promotion management : JPM
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of promotion management : innovations in planning and applied research
59
Psychology & marketing
58
International journal of internet marketing and advertising : IJIMA
43
Journal of current issues and research in advertising : JCIRA
40
Health marketing quarterly
39
Journal of retailing and consumer services
39
European journal of marketing : EJM
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Young consumers : insight and ideas for responsible marketers
28
Journal of marketing research : JMR
27
Marketing letters : a journal of research in marketing
27
Journal of current issues and research in advertising
26
Journal of global marketing
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of marketing
26
SpringerLink / Bücher
26
Journal of international consumer marketing
24
The journal of consumer marketing
24
International journal of pharmaceutical and healthcare marketing : IJPHM
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Asia Pacific journal of marketing and logistics
22
Journal of advertising
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Quantitative marketing and economics : QME
18
Journal of marketing research
17
Marketing : ZFP ; journal of research and management
17
International journal of consumer studies
16
International journal of hospitality management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of the Academy of Marketing Science
15
The journal of product & brand management
15
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ECONIS (ZBW)
142
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1
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
2
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
3
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
4
Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames
Hsieh, Meng-Hua
;
Yucel-Aybat, Ozge
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 112-126
Persistent link: https://www.econbiz.de/10011876095
Saved in:
5
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
6
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
7
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
8
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
9
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
10
Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
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