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subject:"Werbung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Social web"
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Search: subject_exact:"Onlinespiel"
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Werbung
Social web
Computerspiel
30
Video game
30
Consumer behaviour
10
Konsumentenverhalten
10
Social Web
8
Game theory
5
Spieltheorie
5
Advertising effects
4
Brand image
4
Brand management
4
Gamification
4
Markenführung
4
Markenimage
4
Mobile Anwendung
4
Mobile application
4
USA
4
United States
4
Virtual reality
4
Virtuelle Realität
4
Werbewirkung
4
Betriebliche Wertschöpfung
3
Gambling
3
Glücksspiel
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Internet marketing
3
New product development
3
Online-Marketing
3
Produktentwicklung
3
Value creation
3
Video games
3
1995-2010
2
Advertising
2
Arbeitsgruppe
2
Brand
2
Brand memory
2
Children
2
Creativity
2
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Auty, Susan
1
Badrinarayanan, Vishag A.
1
Berlo, Zeph M. C. van
1
Buijzen, Moniek
1
Cabras, Ignazio
1
Chen, Huan
1
Cheng, Zhang
1
Cowling, Peter
1
Devlin, Sam
1
Dwivedi, Yogesh Kumar
1
Fernandes, Kiran
1
Ghosh, Tathagata
1
Goumagias, Nikolaos
1
Hsu, Chiu-Ping
1
Kim, Sang Hoon
1
Kudenko, Daniel
1
Laan, L. Nynke van der
1
Lewis, Charlie
1
Li, Feng
1
Luo, Lei
1
Martin, Kinnon M.
1
Matz, Robbie
1
Nucciarelli, Alberto
1
Owen, Laura J.
1
Park, Hyun Jung
1
Qian, Tyreal Yizhou
1
Reijmersdal, Eva A. van
1
Sierra, Jeremy J.
1
Smit, Edith G.
1
Sreejesh, S.
1
Wang, Ye
1
Wu, Shu-Ling
1
Xu, Chenglong
1
Zeng, Xiaohua
1
Zheng, Sijing
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Journal of business research : JBR
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of advertising : the quarterly review of marketing communications
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing communications
5
Psychology & marketing
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of promotion management : innovations in planning and applied research
4
Technological forecasting & social change : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
Cutting edge international research
3
Electronic commerce research and applications
3
Information systems research : ISR
3
International journal of advertising : the review of marketing communications
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of electronic commerce research : JECR
3
Journal of management information systems : JMIS
3
Journal of marketing management : MM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
The journal of product & brand management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Application of gaming in new media marketing
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Data documentation / DIW
2
Electronic markets : the international journal on networked business
2
European Sport management quarterly : ESMQ
2
German Council for Social and Economic Data (RatSWD) Research Notes
2
Glücksspielforschung
2
Information communication technologies and emerging business strategies
2
Information technology and management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail & distribution management
2
International journal of sports marketing & sponsorship
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of current issues and research in advertising : JCIRA
2
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ECONIS (ZBW)
10
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date (oldest first)
1
Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou
;
Matz, Robbie
;
Luo, Lei
;
Xu, Chenglong
- In:
Journal of business research : JBR
145
(
2022
),
pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
4
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
5
Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Wu, Shu-Ling
;
Hsu, Chiu-Ping
- In:
Journal of business research : JBR
92
(
2018
),
pp. 242-249
Persistent link: https://www.econbiz.de/10011925435
Saved in:
6
From value chains to technological platforms : the effects of crowdfunding in the digital game industry
Nucciarelli, Alberto
;
Li, Feng
;
Fernandes, Kiran
; …
- In:
Journal of business research : JBR
78
(
2017
),
pp. 341-352
Persistent link: https://www.econbiz.de/10011736407
Saved in:
7
The effects of role variety and ability disparity on virtual group performance
Zheng, Sijing
;
Zeng, Xiaohua
;
Cheng, Zhang
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3468-3477
Persistent link: https://www.econbiz.de/10011514835
Saved in:
8
A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Martin, …
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
Saved in:
9
A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung
;
Kim, Sang Hoon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
Saved in:
10
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
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