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subject:"Werbung"
~isPartOf:"The journal of consumer marketing"
~subject:"Handelsmarke"
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Werbung
Handelsmarke
Brand
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The journal of consumer marketing
Journal of retailing and consumer services
36
Journal of business research : JBR
22
Journal of advertising research
12
The journal of product & brand management
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of retail & distribution management
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Journal of advertising
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European journal of operational research : EJOR
10
The international review of retail, distribution and consumer research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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International journal of advertising : the review of marketing communications
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International journal of production economics
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Journal of promotion management : JPM
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Report / Marketing Science Institute
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European journal of marketing : EJM
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Journal of marketing
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Transportation research / E : an international journal
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Marketing : ZFP ; journal of research and management
5
Report / Marketing Science Institute / Marketing Science Institute
5
Review of industrial organization : RIO
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of agricultural & food industrial organization
4
Journal of international consumer marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of the Academy of Marketing Science
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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SpringerLink / Bücher
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Applied economics
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Australasian marketing journal
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European review of agricultural economics : ERAE
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ECONIS (ZBW)
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1
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
2
Extended self : implications for country-of-origin
Cui, Annie Peng
;
Fitzgerald, M. Paula
;
Donovan, Karen Russo
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
Saved in:
3
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
4
Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter
;
Vambery, Robert G.
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
Saved in:
5
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
6
Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
Saved in:
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