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subject:"Wirtschaftswachstum"
type_genre:"Bibliographie"
~person:"Roy, Subhadip"
~person:"Soni, Pavleen"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliography"
~type_genre:"Country report"
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Search: subject_exact:"India"
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Subject
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Wirtschaftswachstum
Konsumentenverhalten
India
41
Indien
40
Consumer behaviour
18
Advertising effects
15
Werbewirkung
15
Celebrity endorsement
10
Celebrity-Werbung
10
Children
7
Kinder
7
Advertising
6
Einzelhandel
6
Food
6
Lebensmittel
6
Retail trade
6
Target group
6
Zielgruppe
6
Brand image
5
Markenimage
5
Qualitative research
5
Werbung
5
Beziehungsmarketing
4
Brand management
4
Conceptual model
4
Ernährungssicherung
4
Food security
4
Jugendliche
4
Markenführung
4
Relationship marketing
4
Structural equation model
4
Strukturgleichungsmodell
4
Youth
4
experimental design
4
Celebrity endorsements
3
Ernährung
3
Ernährungsindustrie
3
Experiment
3
Fernsehwerbung
3
Food industry
3
Frauen
3
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Online availability
All
Undetermined
11
Type of publication
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Article
18
Type of publication (narrower categories)
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Bibliographie
Article in journal
Bibliography
Country report
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Roy, Subhadip
Soni, Pavleen
Khare, Arpita
58
Chawla, Deepak
22
Pradhan, Rudra Prakash
14
Jain, Varsha
13
Rangarajan, Chakravarthi
13
Mohan, Rakesh
12
Parayitam, Satyanarayana
12
Tiwari, Aviral Kumar
12
Giri, Arun Kumar
11
Mallick, Hrushikesh
11
Mishra, Sita
11
Singh, Tarlok
10
Sondhi, Neena
10
Joshi, Himanshu
9
Prashar, Sanjeev
9
Sahoo, Pravakar
9
Sehrawat, Madhu
9
Dash, Ranjan Kumar
8
Ghosh, Sajal
8
Mahalik, Mantu Kumar
8
Sethi, Narayan
8
Singh, Devinder Pal
8
Chakrabarty, K. C.
7
Das, Gopal
7
Handa, Meenakshi
7
Kamaiah, Bandi
7
Punyatoya, Plavini
7
Singh, Nirvikar
7
Virmani, Arvind
7
Deb, Madhurima
6
Gupta, Shruti
6
Hillemane, Bala Subrahmanya Mungila
6
Jain, Sheetal
6
Jaiswal, Deepak
6
Kant, Rishi
6
Khan, Mohammed Naved
6
Kiran, Ravi
6
Kumar, Vikas
6
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Published in...
All
Asia-Pacific journal of business administration
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of international food & agribusiness marketing
1
Journal of marketing theory and practice
1
Management research review
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
The international journal of productivity and performance management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
World review of entrepreneurship, management and sustainable development
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
18
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1
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10
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18
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1
Comparing online retail loyalty segments of Indian Gen Z buyers
Soni, Pavleen
;
Vohra, Jyoti
- In:
The international journal of productivity and …
72
(
2023
)
9
,
pp. 2717-2735
Persistent link: https://www.econbiz.de/10014431843
Saved in:
2
Can claims on food packages build purchase intention? : assessing serial mediation impact of nutrition information and trust
Soni, Pavleen
;
Kaur, Kiranjot
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 292-308
Persistent link: https://www.econbiz.de/10014308425
Saved in:
3
Maternal mediation of retail food promotions directed at children
Vohra, Jyoti
;
Soni, Pavleen
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012821720
Saved in:
4
Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10014308830
Saved in:
5
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
6
Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
Saved in:
7
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
8
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
9
The effect of demographic and personality characteristics on fashion shopping proneness : a study of the Indian market
Roy, Subhadip
;
Sethuraman, Raj
;
Saran, Rashmita
- In:
International journal of retail & distribution management
44
(
2016
)
4
,
pp. 426-447
Persistent link: https://www.econbiz.de/10011515595
Saved in:
10
Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita
;
Roy, Subhadip
;
Sethuraman, Raj
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
Saved in:
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