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subject:"Women"
~subject:"Brand management"
~subject:"Luxusgüter"
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Women
Brand management
Luxusgüter
Cosmetics
326
Kosmetik
326
Consumer behaviour
128
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128
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40
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Hamermesh, Daniel S.
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3
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1
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1
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1
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ECONIS (ZBW)
73
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41
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
42
Building holistic brands : an wxploratory study of Halal cosmetics
Aoun, Isabelle
;
Tournois, Laurent
- In:
Journal of Islamic marketing : JIMA
6
(
2015
)
1
,
pp. 109-132
Persistent link: https://www.econbiz.de/10010504569
Saved in:
43
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
44
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
45
Consumer-brand assemblages in advertising : an analysis of skin, identity, and tattoos in ads
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
; …
- In:
Brands : interdisciplinary perspectives
,
(pp. 195-214)
.
2015
Persistent link: https://www.econbiz.de/10010478960
Saved in:
46
Selective distribution and the internet : lessons from case C-439/09 Pierre Fabre Dermo-Cosmétique (13 October 2011)
Enchelmaier, Stefan
- In:
Competition on the internet : [... conference titled …
,
(pp. 5-23)
.
2015
Persistent link: https://www.econbiz.de/10010461739
Saved in:
47
Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina
;
Fiorani, Gloria
;
Mariani, Simone
- In:
International review on public and non-profit marketing
11
(
2014
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
Saved in:
48
The beauty trade : youth, gender, and fashion globlization
McCracken, Angela B.
-
2014
Persistent link: https://www.econbiz.de/10013480532
Saved in:
49
Kiehl's Since 1851 : von der New Yorker Apotheke zur international erfolgreichen Kosmetikmarke
Heine, Friederike
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 435-447)
.
2013
Persistent link: https://www.econbiz.de/10009748395
Saved in:
50
Attitude formation towards local and international ecological face and body care brands among Lithuanian female consumers
Pikturnienė, Indrė
;
Mackelaitė, Aistė
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10009754565
Saved in:
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