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subject:"Zeitschrift"
~isPartOf:"CIE discussion papers"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"USA"
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Zeitschrift
USA
Print advertising
14
Printwerbung
14
Advertising effects
8
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8
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5
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5
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4
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Abernethy, Avery M.
1
Beerli-Palacio, Asunción
1
Carlson, Les
1
Hopkins, Christopher D.
1
Hyman, Michael R.
1
Kaiser, Ulrich
1
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1
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1
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1
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1
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CIE discussion papers
Journal of current issues and research in advertising : JCIRA
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
5
The journal of media economics
4
JMM : the international journal on media management
3
Journal of international consumer marketing
3
Journal of marketing communications
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Advertising and violence : concepts and perspectives
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Contemporary economic policy : a journal of Western Economic Association International
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Health marketing quarterly
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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Advances in applied microeconomics : a research annual
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing : EJM
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Georgia Tech Scheller College of Business research paper
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ECONIS (ZBW)
7
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1
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
2
Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
3
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
4
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
5
"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya
;
Wolburg, Joyce Marquette
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
Saved in:
6
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
7
When pricing below marginal cost pays off : optimal price choice in a media market with upfront pricing
Kaiser, Ulrich
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003497834
Saved in:
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