"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Olesya Venger and Joyce M. Wolburg
| Year of publication: |
2008
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|---|---|
| Authors: | Venger, Olesya ; Wolburg, Joyce Marquette |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 30.2008, 2, p. 49-63
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| Subject: | Zigarettenindustrie | Cigarette industry | Printwerbung | Print advertising | Vergleich | Comparison | Ukraine | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003807869