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subject:"Zeitschrift"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Mode"
~subject:"Werbung"
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Zeitschrift
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Werbung
Print advertising
12
Printwerbung
12
Advertising effects
8
Werbewirkung
8
Advertising
5
Consumer behaviour
4
Konsumentenverhalten
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USA
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Comparison
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Vergleich
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Magazine
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Psychology of advertising
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1985-2004
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Australien
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Reid, Leonard N.
2
Abernethy, Avery M.
1
Beerli-Palacio, Asunción
1
Carlson, Les
1
Childers, Courntey Carpenter
1
Fowler, Jie G.
1
Hennink-Kaminski, Heidi
1
Kalliny, Morris
1
King, Karen Whitehill
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Lancaster, Alyse R.
1
Lancaster, Kent M.
1
Martín-Santana, Josefa D.
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Neijens, Peter C.
1
Padgett, Daniel
1
Reichert, Tom
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Reijmersdal, Eva A. van
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Smit, Edith G.
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Journal of current issues and research in advertising : JCIRA
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of international consumer marketing
5
History of retailing and consumption
4
Services marketing quarterly
4
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of business research : JBR
3
Australasian marketing journal
2
Contemporary economic policy : a journal of Western Economic Association International
2
Harvard Business School Accounting & Management Unit Case
2
Journal of fashion marketing and management
2
Journal of global marketing
2
Journal of hospitality marketing & management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
Schriften zum Marketing
2
Spiegel-Verlagsreihe Fach & Wissen
2
The journal of media economics
2
The journal of services marketing
2
ZEW discussion papers
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advances in applied microeconomics : a research annual
1
Advertising and violence : concepts and perspectives
1
American economic journal
1
Business and Economic Research : BER
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CIE discussion papers
1
Challenges in an age of dis-engagement
1
Commission of Inquiry into the Marketing of Beef and Veal. Research report
1
Conference Board Reports
1
Corporate communications : an international journal
1
DICE discussion paper
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ECONIS (ZBW)
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1
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
2
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
3
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
4
The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi
;
Reid, Leonard N.
;
King, Karen …
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
Saved in:
5
Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
6
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
7
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
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