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subject:"Zeitschrift"
~subject:"Germany"
~subject:"Presseverlag"
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Search: subject_exact:"Printwerbung"
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Subject
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Zeitschrift
Germany
Presseverlag
Printwerbung
662
Print advertising
656
Werbewirkung
206
Advertising effects
198
Werbung
194
Advertising
179
Anzeigenwerbung
149
Deutschland
145
Zeitung
107
Newspaper
103
USA
103
United States
97
Press publisher
83
Consumer behaviour
79
Konsumentenverhalten
79
Theorie
74
Theory
74
Internet marketing
65
Online-Marketing
65
Magazine
47
Bibliometrics
31
Bibliometrie
31
Preismanagement
31
Pricing strategy
31
Schätzung
30
Estimation
29
Magazine publishing
28
Zeitschriftenverlag
28
Zielgruppe
28
Comparison
27
Vergleich
27
Großbritannien
26
Werbeplanung
26
Advertising planning
25
Marktstruktur
25
United Kingdom
25
Frauen
24
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Free
51
Undetermined
25
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Book / Working Paper
138
Article
78
Journal
25
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All
Article in journal
55
Aufsatz in Zeitschrift
55
Graue Literatur
51
Non-commercial literature
51
Arbeitspapier
34
Working Paper
34
Hochschulschrift
22
Aufsatz im Buch
21
Book section
21
Thesis
17
Bibliografie enthalten
8
Bibliography included
8
Guidebook
4
Ratgeber
4
Magazin
2
Amtsdruckschrift
1
Article
1
Bibliografie
1
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1
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1
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1
Directory
1
Fachzeitung
1
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1
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1
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1
Konferenzschrift
1
Lehrbuch
1
Literaturbericht
1
Market information
1
Marktinformation
1
Monografische Reihe
1
No longer published / No longer aquired
1
Sammlung
1
Zeitung
1
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Language
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English
136
German
103
Undetermined
2
Serbian
1
Author
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Kaiser, Ulrich
17
Dewenter, Ralf
9
Sonnac, Nathalie
7
Chandra, Ambarish
6
Heimeshoff, Ulrich
5
Laussel, Didier
5
Flath, David
4
Gabszewicz, Jean Jaskold
4
Pelz, Richard
4
Sridhar, Shrihari
4
Sriram, S.
4
Domsch, Michel E.
3
Heinrich, Jürgen
3
Koch, Rudolf
3
Kranenburg, Hans L. van
3
Mulken, Margot van
3
Wright, Julian
3
Becker, Bettina
2
Blum, Eleanor
2
Böcker, Franz
2
Chauhan, Gajendra Singh
2
Das, Madhusmita
2
Depken, Craig A.
2
Dixon, Karen
2
Djourelova, Milena
2
Donovan, G. A.
2
Durante, Ruben
2
Gelbling, Katharina
2
Gierl, Heribert
2
Gieseking, Thomas
2
Gröppel-Klein, Andrea
2
Hoffmann, Stefan
2
King, Charles
2
Landgrebe, Klaus Peter
2
Lieberum, Uta B.
2
Martin, Gregory J.
2
Neijens, Peter C.
2
Nelson, Jon P.
2
Nyilasy, Gergely
2
Ostroff, Joshua
2
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Institution
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Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Axel Springer Verlag, Marketing Anzeigen
1
Bundesverband Deutscher Anzeigenblätter
1
Graduate School Of Business Administration
1
IVD Service GmbH
1
Institut für Demoskopie Allensbach
1
National Industrial Conference Board
1
United States / Children's Bureau
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Zentralausschuss der Werbewirtschaft
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
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The journal of media economics
5
Journal of media business studies
4
ZEW discussion papers
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
3
SpringerLink / Bücher
3
Vierteljahrshefte zur Wirtschaftsforschung
3
CIE discussion papers
2
CORE discussion paper : DP
2
Contemporary economic policy : a journal of Western Economic Association International
2
DICE discussion paper
2
Discussion paper
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Harvard Business School Accounting & Management Unit Case
2
Journal of international consumer marketing
2
Konsum und Verhalten
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Schriften zum Marketing
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Simon Business School working paper
2
Spiegel-Verlagsreihe Fach & Wissen
2
Série des documents de travail / Centre de Recherche en Économie et Statistique
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Working papers / Center on Japanese Economy and Business
2
Zukunft der Zeitung
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
AWA ... / Berichtsbände, Dokumentation : Allensbacher Marktanalyse, Werbeträgeranalyse
1
AWA ... / Berichtsbände-CD-ROM : Allensbacher Marktanalyse, Werbeträgeranalyse
1
Advances in applied microeconomics : a research annual
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and violence : concepts and perspectives
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Applied economics quarterly
1
Betriebswirtschaftliche Schriften
1
Betriebswirtschaftliche Schriften : BWS
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
CESifo working papers
1
Commission of Inquiry into the Marketing of Beef and Veal. Research report
1
Conference Board Reports
1
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Source
All
ECONIS (ZBW)
227
USB Cologne (EcoSocSci)
13
EconStor
1
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61
Japanese newspapers
Flath, David
-
2013
Persistent link: https://www.econbiz.de/10010465296
Saved in:
62
The tuesday advantage of politicians endorsed by American newspapers
Leon, Fernanda Leite Lopez de
- In:
The B.E. journal of economic analysis & policy
13
(
2013
)
2
,
pp. 865-886
Persistent link: https://www.econbiz.de/10010236641
Saved in:
63
Werbewirkung von Facebook-Anzeigen : empirische Studie
Ottensmann, Sandra
-
2013
Persistent link: https://www.econbiz.de/10009769899
Saved in:
64
Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
Saved in:
65
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
66
Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
Saved in:
67
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
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68
Werbung in Deutschland
Zentralverband der Deutschen Werbewirtschaft
;
…
-
Berlin : Verl. Ed. ZAW
;
-2003: Bonn : Verl. Ed. ZAW
-
1989 - 2013
Persistent link: https://www.econbiz.de/10000370885
Saved in:
69
Media convergence and newspapers
Lee, Daniel
;
Hackley née Tiwsakul, Rungpaka Amy
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 151-172)
.
2013
Persistent link: https://www.econbiz.de/10014567860
Saved in:
70
Leistungen regionaler Medienanbieter für Werbekunden
Hilby, Bernd
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003320011
Saved in:
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