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subject:"mobile commerce"
~person:"Gröppel-Klein, Andrea"
~subject:"Mobile Business"
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mobile commerce
Mobile Business
Mobile business
4
Consumer behaviour
2
Konsumentenverhalten
2
Bewertung
1
Decision
1
Deutschland
1
Dienstleistungsqualität
1
Electronic Commerce
1
Empirical method
1
Empirische Methode
1
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Evaluation
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Germany
1
Innovation adoption
1
Innovationsakzeptanz
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Internet
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Internet marketing
1
Kaufverhalten
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Mobile Anwendung
1
Mobile Telekommunikation
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Mobile application
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Gröppel-Klein, Andrea
Heinemann, Gerrit
27
Liébana-Cabanillas, Francisco
17
Bouwman, Harry
14
Buse, Stephan
14
Dwivedi, Yogesh Kumar
14
Tiwari, Rajnish
13
Karjaluoto, Heikki
12
Bauer, Hans H.
10
Reichardt, Tina
9
Ghose, Anindya
8
Okazaki, Shintaro
8
Williams, Michael D.
8
Kalinić, Zoran
7
Luo, Xueming
7
Morosan, Cristian
7
Ramos de Luna, Iviane
7
Reuver, Mark de
7
Shaikh, Aijaz A.
7
Chang, Dan
6
Chawla, Deepak
6
DeFranco, Agnes
6
Dholakia, Nikhilesh
6
Fang, Zheng
6
Groß, Michael
6
Han, Sang Pil
6
Herstatt, Cornelius
6
Lu, Yaobin
6
Wang, Bin
6
Deng, Hepu
5
Gerpott, Torsten J.
5
Head, Milena
5
Jelassi, Tawfik
5
Kumar, Vikas
5
Pagani, Margherita
5
Pousttchi, Key
5
Ratten, Vanessa
5
Sajad Rezaei
5
Singh, Nidhi
5
Sohn, Stefanie
5
Unhelkar, Bhuvan
5
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Forschungsgruppe Konsum und Verhalten
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
4
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1
Consumer acceptance of the mobile Internet
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 917-928
Persistent link: https://www.econbiz.de/10009684842
Saved in:
2
Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Broeckelmann, Philipp
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003945331
Saved in:
3
Einflüsse des Mobile Commerce auf das Entscheidungsverhalten
Gröppel-Klein, Andrea
;
Broeckelmann, Philipp
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 33-49)
.
2008
Persistent link: https://www.econbiz.de/10003753384
Saved in:
4
Experiences of failure and anger when using the mobile and wired internet : the interference of acceptance- and resistance-driving factors
Königstorfer, Jörg
;
Gröppel-Klein, Andrea
- In:
Marketing : journal of research and management
3
(
2007
)
1
,
pp. 34-47
Persistent link: https://www.econbiz.de/10003461566
Saved in:
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