Consumer acceptance of the mobile Internet
Year of publication: |
2012
|
---|---|
Authors: | Koenigstorfer, Joerg ; Gröppel-Klein, Andrea |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 4, p. 917-928
|
Subject: | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Internet | Mobile Business | Mobile business |
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