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type:"article"
type_genre:"Case study"
~person:"Balaji, M. S."
~person:"Chawla, Deepak"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
India
49
Indien
49
Consumer behaviour
23
Konsumentenverhalten
23
Knowledge management
11
Wissensmanagement
11
Innovation adoption
9
Innovationsakzeptanz
9
Relationship marketing
7
Electronic Banking
6
Electronic banking
6
Emerging economies
6
Schwellenländer
6
Firm performance
5
Industrie
5
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5
Mobile Business
5
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5
Unternehmenserfolg
5
attitude
5
Market segmentation
4
Marktsegmentierung
4
Mobile communications
4
Mobilkommunikation
4
Online retailing
4
Online-Handel
4
segmentation
4
CAPM
3
Cause-Related Marketing
3
Cause-related marketing
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Cluster analysis
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Clusteranalyse
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Dienstleistungssektor
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Indian consumers
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Case study
Aufsatz in Zeitschrift
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Balaji, M. S.
Chawla, Deepak
Khare, Arpita
10
Singh, Ramendra
6
Chahal, Hardeep
5
Das, Gopal
5
Mishra, Sita
5
Gupta, Shruti
4
Punyatoya, Plavini
4
Sangle, Purnima S.
4
Soni, Pavleen
4
Thomas, Sujo
4
Awasthi, Preety
3
Bhardwaj, Renu
3
Jaiswal, Deepak
3
Kant, Rishi
3
Kumar, Vikas
3
Kureshi, Sonal
3
Pandey, Shweta
3
Rahul, T.
3
Shaikh, Ateeque
3
Sharma, Revti Raman
3
Sivakumar, V. J.
3
Agariya, Arun Kumar
2
Agnihotri, Raj
2
Agrawal, Shiv Ratan
2
Ayodeji, Ogunmola Gabriel
2
Bajpai, Naval
2
Banerjee, Shubhomoy
2
Bhardwaj, Preshth
2
Bhat, Ishfaq Hussain
2
Bhattacharyya, Som Sekhar
2
Biswas, Abhijeet
2
Datta, Biplab
2
Deependra Singh
2
Diwan, Saloni Pawan
2
Edward, Manoj
2
Ganesan, P.
2
George, Babu P.
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International journal of Indian culture and business management : IJICBM
2
Global business review
1
International journal of Indian culture and business management
1
Journal of internet commerce
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
2
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
3
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
4
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
5
Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty : an emerging market framework
Pandey, Shweta
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
12
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011618174
Saved in:
6
Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta
;
Chawla, Deepak
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
Saved in:
7
Measuring effectiveness of customer relationship management in Indian retail banks
Padmavathy, C.
;
Balaji, M. S.
;
Sivakumar, V. J.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
4
,
pp. 246-266
Persistent link: https://www.econbiz.de/10009581865
Saved in:
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